Donor Growth Marketing Manager

Costa Mesa, CA

$65K/yr – $75K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own CRM driven donor growth by designing automated journeys, segmenting donors precisely, and optimizing the online donation path to lift first gifts, repeats, and ROI.

Growth Ownership: CRM campaigns and automated journeys from site visit to donation and recurring giving.
Audience Strategy: Segments built on giving history and engagement for personalized outreach.
Lifecycle Automation: Email marketing with ongoing tests to improve open, click, and conversion rates.

Job Description

Responsibilities

Drive Donor Acquisition & Revenue: Design and execute CRM-driven acquisition strategies and automated journeys that convert website traffic into first-time and recurring donors.
Lead Audience Segmentation: Build sophisticated donor segments based on giving history, behavior, and engagement to deliver highly personalized communications.
Own Email Marketing & Automation: Manage Childhelp’s Mailchimp platform, launching targeted email campaigns and running continuous A/B tests to optimize open rates, clicks, and conversions.
Optimize the Digital Donor Journey: Audit and refine the user experience on Childhelp.org, improving landing pages, donation forms, and funnels to reduce drop-offs.
Analyze & Report KPIs: Track and report on critical fundraising metrics (e.g., donor retention, lifetime value, conversion rates, and ROI) to provide actionable insights to leadership.