Division Marketing Manager

Tacoma, WA (On-site)

$95K/yr – $110K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and execute the Division's marketing strategy across brand, demand generation, and events to drive leads and sales, while managing budget, vendor partnerships, and cross-functional alignment with sales.

  • Growth/Strategy: Align marketing initiatives with company objectives and division sales goals to drive demand and performance.
  • Brand & Campaign Execution: Oversee Garrette Homes and Pacific Lifestyle Homes brand consistency and multi-channel campaigns.
  • Performance & Partnerships: Monitor KPIs, optimize budget ROI, and manage vendors and agencies for cost-efficiency.

Job Description

Own and execute the Division's marketing strategy across brand, demand generation, and events to drive leads and sales, while managing budget, vendor partnerships, and cross-functional alignment with sales.

  • Growth/Strategy: Align marketing initiatives with company objectives and division sales goals to drive demand and performance.
  • Brand & Campaign Execution: Oversee Garrette Homes and Pacific Lifestyle Homes brand consistency and multi-channel campaigns.
  • Performance & Partnerships: Monitor KPIs, optimize budget ROI, and manage vendors and agencies for cost-efficiency.
Pacific Lifestyle Homes logo

Pacific Lifestyle Homes

Pacific Lifestyle Homes is proud to be one of the most respected new home builders in the Northwest, building beautiful homes in SW Washington, the Portland Metro, Seattle/Tacoma, and the Boise Metro. As a three-time recipient of the prestigious "Builder of the Year" award from the BIA of Clark County and numerous accolades for innovative floor plans and thoughtfully designed communities, we are constantly pushing ourselves to enhance our craftsmanship, home plans, processes and customer service.Since our humble beginnings in Vancouver, Washington, in 1996 with just 20 home sites, we've grown to build over 6,500 homes and develop more than 130 communities across the Northwest. We’re passionate about every aspect of home building, from designing communities and watching them come to life, to guiding customers in selecting personalized features for their dream home. At every stage of the process, our team is dedicated to delivering an exceptional new home experience.

Founded in 1996
Vancouver, Washington, USA
83 employees (11 in marketing)

Traffic Signals

Monthly Visitors
13.2K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
30.4%
Direct
56.2%
Referral
5.1%
Social
7%
Paid
1.3%

Headcount Trend

Current headcount: ~83

Marketing Team

Marketing Team Size
7 (8% of company)