• Editorial strategy and calendar across owned channels
• Written content: thought leadership, long-form, editorial, and short-form copy, produced directly by you
• Video content: you direct the strategy, write the briefs, manage external creative agencies, and own the final output
• SEO, organic search, and content distribution
• Social and short-form content that compounds reach
• A repurposing engine that turns one asset into ten
• Build the inbound engine that drives qualified inquiries from premium brands
• Run integrated campaigns that connect content, channels, and sales
• Direct paid media strategy across channels with a dedicated agency executing and a monthly working budget to deploy
• Own the funnel from first touch to qualified opportunity

Requirements

• 7+ years across content marketing and demand generation
• A portfolio of AI-leveraged work that punches above the headcount that produced it
• Hands-on craft in writing, with the editorial chops to set the bar yourself
• Experience directing video work and managing external creative agencies
• A track record of building inbound engines from zero, solo
• Comfort with attribution, pipeline math, and revenue conversations

Preferred

• AI-forward and AI-native
• Experience in agency, ecommerce, premium brand, or B2B services environments is a plus