Lead Director, Field Marketing & Operations
Oak Street Health, part of CVS Health
Springfield, IL (On-site)
$100K/yr - $232K/yrIn-houseFull-timeSenior level
2 months ago
Director, Yield Operations
USA (On-site)
$100K/yr – $125K/yrFull time
Posted 3 days ago
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Job Description
About Entravision
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Director, Yield Operations
New York, NY | Full Time
COMPENSATION RANGE: 100,000.00 - 125,000.00
Summary
The Director of Yield Operations will be responsible for developing and executing yield management strategies that maximize revenue, fill rates, CPMs, and inventory utilization across the company's portfolio of audio properties. This individual will serve as the central leader connecting Sales, Programmatic Operations, Publisher Success, Data Analytics, and Product teams to ensure inventory is monetized efficiently and profitably.
The ideal candidate possesses deep expertise in digital advertising, programmatic marketplaces, audio advertising ecosystems, pricing strategy, inventory forecasting, and revenue optimization. They will leverage data-driven insights to identify opportunities, improve operational processes, and drive sustainable revenue growth.
Yield Strategy & Revenue Optimization
- Develop and execute comprehensive yield management strategies across podcast, streaming audio, and digital audio inventory.
- Maximize revenue performance through dynamic pricing, inventory allocation, floor price optimization, and demand diversification.
- Monitor and improve key performance indicators including CPM, fill rate, eCPM, revenue per listening hour, sell-through rates, and inventory utilization.
- Evaluate and optimize inventory distribution across direct sales, programmatic guaranteed, PMP, open exchange, and emerging demand channels.
- Identify monetization opportunities for new inventory sources, formats, and audience segments.
Programmatic Marketplace Management
- Oversee programmatic monetization strategy across SSPs, DSP partnerships, exchanges, and audio advertising platforms.
- Analyze bid density, win rates, demand partner performance, and auction dynamics to improve yield outcomes.
- Collaborate with demand-side partners to increase advertiser participation and improve marketplace liquidity.
- Manage floor pricing strategies and auction mechanics to maximize yield while maintaining advertiser competitiveness.
- Monitor marketplace trends and implement best practices to improve programmatic performance.
Forecasting & Inventory Management
- Own inventory forecasting and capacity planning processes.
- Partner with Sales leadership to align inventory availability with revenue objectives.
- Develop predictive models to improve revenue forecasting accuracy and inventory utilization.
- Monitor pacing and delivery to ensure optimal allocation of inventory across channels.
- Provide strategic recommendations for inventory packaging, pricing, and allocation decisions.
Analytics & Business Intelligence
- Establish reporting frameworks and dashboards that provide actionable yield insights.
- Analyze audience consumption patterns, advertiser demand trends, and inventory performance.
- Present revenue optimization opportunities and performance updates to executive leadership.
- Develop operational KPIs and benchmarks to drive accountability across teams.
- Identify revenue leakage and implement corrective actions.
Cross-Functional Leadership
- Collaborate closely with Entravision Sales, Supply and Finance teams.
- Drive operational efficiency through workflow improvements, automation, and process standardization.
- Partner with Product and Engineering teams on monetization-related platform enhancements.
- Support publisher onboarding and inventory expansion initiatives with scalable monetization strategies.
Industry Leadership & Innovation
- Stay current on trends in podcast advertising, streaming audio, programmatic audio, audience targeting, identity solutions, and measurement.
- Evaluate emerging monetization technologies and partnerships.
- Identify opportunities to improve advertiser outcomes while maximizing publisher revenue.
- Contribute to strategic planning and long-term revenue growth initiatives.
Required Education and Experience
- 7+ years of experience in digital advertising, programmatic advertising, revenue operations, yield management, or monetization.
- 3+ years in a leadership or management role.
- Deep understanding of digital audio advertising ecosystems including podcasts, streaming audio, and programmatic audio.
- Experience managing inventory optimization, pricing strategies, and revenue forecasting.
- Strong analytical capabilities with advanced proficiency in Excel, SQL, Tableau, Looker, Power BI, or similar BI tools.
- Experience working with SSPs, DSPs, ad servers, and programmatic marketplaces.
- Proven ability to drive measurable revenue growth through yield optimization initiatives.
- Strong communication and executive presentation skills.
Preferred
- Experience at a digital audio publisher, podcast network, audio ad network, DSP, SSP, or advertising technology company.
- Familiarity with platforms such as Triton Digital, AdsWizz, Megaphone, Acast, Spotify Audience Network, SoundStack, Magnite, or similar audio advertising technologies.
- Experience with audience monetization, identity solutions, and first-party data strategies.
- MBA or advanced degree in Business, Economics, Data Analytics, or related field.
Success Metrics
- Revenue growth across managed inventory
- Improvement in CPM and eCPM performance
- Increased fill rates and inventory utilization
- Forecasting accuracy
- Programmatic revenue growth
- Demand partner diversification
- Reduction in revenue leakage
- Operational efficiency improvements
POSITION TYPE/EXPECTED HOURS OF WORKThis is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITYReports directly to VP of Digital Audio
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
Entravision
Entravision is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond. Our unique broadcast media assets include 49 television stations (making us the largest affiliate group of the Univision and UniMás television networks) and 43 Spanish-language owned & operated radio stations, plus network audio, streaming, and app platforms. We are proud to create unique 360 marketing solutions for over 2,500 clients. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Headquartered in Los Angeles, California, USA. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under EVC.
