Lead Director, Field Marketing & Operations

Springfield, IL (On-site)

$100K/yr – $232K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Coordinate field marketing across Oak Street Health markets with a focus on local campaigns, community outreach, and compliant, brand-aligned activities that drive patient growth.

  • Field Marketing & Local Outreach: plan and execute localized campaigns, events, and partnerships in collaboration with field teams and IA partners.
  • Compliance-Driven Enablement: ensure field activities meet CMS guidelines while delivering ready-to-use templates, playbooks, and training for clinic staff.
  • Operations & Asset Management: oversee the internal Marketing Store, inventory, and vendor relations to ensure compliant collateral and cost efficiency.

Job Description

Responsibilities

  • Field Marketing Support & Execution
  • Field Enablement Programs
  • Internal Marketing Store Management
  • Cross-Functional Collaboration & Compliance
  • Work closely with Compliance and Legal teams to navigate CMS Medicare marketing guidelines and approvals, maintaining the highest standards of ethical marketing and brand integrity across all field activities.
  • Marketing Operations Leadership
  • Creative Services Oversight
  • New Center Marketing & Integration

Benefits

  • Mission-focused career impacting change and measurably improving health outcomes for medicare patients
  • Paid vacation, sick time, and investment/retirement 401K match options
  • Health insurance, vision, and dental benefits
  • Opportunities for leadership development and continuing education stipends
  • New centers and flexible work environments
  • Opportunities for high levels of responsibility and rapid advancement
  • Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply.
Oak Street Health, part of CVS Health logo

Oak Street Health, part of CVS Health

3.6 Glassdoor

Oak Street Health is a network of value-based primary care centers serving older adults on Medicare. Since 2012, we’ve been rebuilding healthcare to focus on personalized preventive care.Our value-based care model enables doctors to spend more time on what matters most: building meaningful relationships with patients. Each provider works closely with a care team that includes social workers, mental health professionals, and others to support every part of a patient’s health.Now part of CVS Health®, Oak Street Health is expanding access to high-quality primary care in the communities that need it most. We currently operate more than 230 centers across 27 states and are the only primary care provider to carry the AARP name.Learn more at oakstreethealth.com.

Founded in 2012
Chicago, Illinois, USA
5.1K employees (107 in marketing)
65% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
280.4K
Monthly Google Ads Budget
$165K
Traffic Source Mix
Search
62.2%
Direct
28.5%
Referral
5.9%
Social
0.7%
Paid
2.7%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
82 (2% of company)
Median Career Experience
11 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$405.3M
Last Raise
$300M
Post IPO Debt, 3 years ago

Funding History

  • Nov 2022
    Post IPO Debt • $300M
  • May 2018
    Private Equity • $65M
  • Jan 2016
    Private Equity

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