Responsibilities

• Client Leadership & Strategic Partnership
• Serve as a senior, visible client contact for Paid Search programs, leading or supporting strategic conversations, quarterly and annual planning, and high-level performance reviews.
• Develop and maintain a deep understanding of client business objectives, market dynamics, and competitive landscapes as they relate to Paid Search.
• Lead executive-level client meetings with confidence, translating complex SEM performance data into clear, actionable insights and recommendations.
• Act as an internal and external ambassador for Paid Search effectiveness, success, and innovation.
• Paid Search (SEM) Expertise & Oversight
• Own high-level oversight of Paid Search strategy across assigned markets and clients, ensuring consistency, quality, and performance excellence.
• Review SEM dashboards and reporting to identify trends, risks, and growth opportunities across accounts.
• Partner with execution and analytics teams to guide optimization strategies, testing roadmaps, and platform-specific best practices.
• Ensure strong alignment between Paid Search strategies and integrated marketing efforts, including digital, traditional, and cross-tier initiatives.
• Stay current on SEM platform updates, industry trends, and emerging best practices, and help translate them into actionable guidance for Field teams and clients.
• Budget & Performance Management
• Oversee Paid Search budgets in partnership with execution leads, ensuring accurate pacing, forecasting, and optimization.
• Identify opportunities for budget shifts, growth investments, or efficiency gains based on performance data.
• Ensure proactive, transparent client communication around budget recommendations and performance implications.
• Field Team Leadership & Development
• Lead, coach, and mentor Field leaders and managers responsible for client-facing Paid Search programs.
• Support Field teams in elevating conversations from tactical execution to strategic partnership.
• Provide guidance through complex performance challenges, client escalations, and strategic pivots.
• Partner with the Head of Field Operations on hiring, onboarding, performance management, and succession planning.

Requirements

• Extensive experience leading Paid Search (SEM) programs in a client-facing role.
• Strong background in digital advertising with deep knowledge of SEM strategy, metrics, and optimization levers.
• Proven ability to lead senior-level client conversations and present performance and strategy with confidence.
• Experience managing, mentoring, or developing Field or client-facing team members.
• Confident and credible client presence with strong influencing skills.
• Strategic, analytical thinker with strong attention to detail.
• Proactive, solutions-oriented leader who thrives in fast-paced environments.
• Team-first mindset with a passion for developing talent and elevating work quality.
• Comfortable balancing high-level strategy with hands-on Paid Search expertise.

Preferred

• Experience working with multi-market, regional, or dealer-based client structures preferred.
• Familiarity with automotive or retail advertising environments preferred.
• Understanding of integrated marketing strategies and how Paid Search supports broader campaigns preferred.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.