Director of Web Marketing & Retention

Responsibilities

• As the Director of Web Marketing & Retention, you will lead the planning, execution, and optimization of the web marketing strategy and content management of all global Nordic Naturals web properties - including email marketing, and customer relationship database management to drive superior consumer experience.
• You are responsible for organizing and developing website and email marketing strategic plans that work to achieve broader organizational and departmental goals.
• The person in this role should have experience with DTC web strategy, email/CRM strategy, and an understanding of consumer purchase behavior.
• Primary responsibilities include building plans to convert new consumers, increase brand engagement & loyalty with existing consumers, and merchandize and promote our product line on owned web properties.
• This role will play a key part in crafting strategic plans for The DTC department, building awareness and consensus across the organization for those plans, and ensuring marketing strategies are executed according to plan, on time, and on budget.
• Strategic thinking skills, marketing-savviness, a high degree of organization, data-oriented analytical abilities, and project management experience are key attributes that the Director of Web Marketing & LTV will bring to the table.
• To ensure success, you should remain knowledgeable about relevant trends and innovations in direct-to-consumer web sales.
• ESSENTIAL FUNCTIONS
• Web & CRM Strategy & Planning
• Develop and execute the overall web marketing strategy aligned with business and brand goals

Requirements

• 8+ years of marketing, strategy, consulting, e-commerce, and/or business development experience with a strong foundation in business, strategy, digital marketing, and consumer data
• 3+ years of direct leadership experience
• Deep understanding of UX best practices, web content strategy, & digital merchandising
• Strong knowledge of SEO principles & web analytics tools
• Experience with relevant marketing technology and channels, with a heavy focus on digital email, website, search, mobile app, and affiliate. Experience with direct-to-consumer platforms required
• Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case and e-commerce marketing plan
• Experience developing marketing strategy in a subscription business
• Experience with Google Ads, and Social Media marketing platforms
• Experience with: Klaviyo, Shopify, etc.