Director, Web & Digital Growth

Responsibilities

• Define and execute OneTrust’s global digital growth strategy across web, SEO/AEO, paid search, paid social, display, video, audience activation, conversion optimization, personalization, and digital analytics.
• Own the integrated digital roadmap and prioritization framework, aligning resources and investment to pipeline, demand generation, regional growth, priority solutions, ICPs, buying groups, and business outcomes.
• Lead web as a measurable growth engine: improve high-intent journeys, landing pages, solution and persona experiences, offer strategy, forms, CTAs, routing, next-best actions, and paths from discovery to qualified conversion.
• Establish the operating model that connects paid media, web experience, SEO/AEO, content, campaign strategy, regional execution, analytics, and downstream sales progression.
• Set the strategy for experimentation, conversion rate optimization, and personalization, beginning with priority high-intent journeys and scaling based on demonstrated business ROI.
• Own budget allocation, pacing, forecasting, investment scenarios, agency strategy, and in-market optimization across the digital portfolio.
• Establish a unified performance framework connecting traffic, engagement, high-intent conversion, MQL, SQL, SQO, pipeline, revenue, efficiency, and return on investment.
• Partner with Marketing Operations, Reporting & Analytics, Web Operations to improve attribution, UTM governance, pixel and tag quality, lead routing, funnel definitions, dashboard usability, and reporting speed.
• Build a recurring operating cadence for digital performance reviews, roadmap decisions, experiment readouts, budget shifts, issue escalation, and executive recommendations.
• Represent Digital & Web Growth in company and marketing planning, technology evaluations, CMS and personalization decisions, campaign planning, regional prioritization, and cross-functional investment discussions.

Requirements

• 12+ years in digital marketing, website strategy, or digital experience leadership
• You have senior experience leading integrated digital growth across web, paid media, SEO/AEO, conversion optimization, analytics, or adjacent B2B SaaS functions.
• You understand how search, content, web experience, paid activation, audience strategy, and measurement work together across the buying journey.
• You have led through organizational silos and can establish shared priorities and decision rights without slowing execution.
• You can move between executive strategy and operating detail, including budget scenarios, roadmap tradeoffs, experiment design, measurement quality, and stakeholder alignment.
• You have experience building or reshaping teams, developing functional leaders, and creating scalable operating processes.
• You understand B2B enterprise buying groups, regional growth, localization, sales alignment, and pipeline economics.
• You have experience operating with headless CMS platforms; hands-on experience with CMS migration preferred

Benefits

• As an employee at OneTrust , you will be part of the OneTeam . That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers.
• Where we Work\n\nWe are embracing an office-first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person.
• Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.