Director, Web Business Content

Burlington, NC (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 5 months ago

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Job Summary

Drive Labcorp.com content strategy as Director of Business Content Strategy to unify diagnostics, drug development, and global health leadership.

  • Own a unified content strategy and governance across Labcorp.com.
  • Must-have: 10+ years in content strategy, digital marketing, or related fields with healthcare exposure.
  • Standout: Proven cross-functional leadership with regulatory, legal, and commercial teams for global localization.

Job Description

Responsibilities

  • Build and own a unified content strategy on Labcorp.com that supports Labcorp’s diagnostics, drug development, and other businesses.
  • Develop frameworks that articulate Labcorp’s value across diverse audiences — from clinicians and researchers to consumers seeking accessible health insights.
  • Establish governance models that ensure consistency, accuracy, and regulatory compliance.
  • Partner with brand and marketing leaders to ensure content reflects Labcorp’s mission, vision, and strengthens our position as a global healthcare innovator.
  • Oversee content and experiences that support clinical decision making, test selection, and provider workflows.
  • Collaborate with medical and scientific experts to translate complex diagnostic information into clear, actionable digital content.
  • Optimize test catalog content, solution pages, and clinical resources to improve discoverability and provider engagement.
  • Shape content that communicates Labcorp’s end‑to‑end drug development capabilities, from early‑stage research to post‑market support.
  • Partner with scientific, regulatory, and commercial teams to develop thought leadership, case studies, and solution narratives that resonate with biopharma decision makers.
  • Ensure content supports lead generation, RFP readiness, and strategic account growth.

Requirements

  • Bachelor's Degree.
  • 10 or more years of experience in content strategy, digital marketing, or related fields.
  • 1 or more years of experience in the diagnostic or biopharma industry.
  • Current or previous Labcorp experience.
  • Demonstrated success developing content for healthcare, life sciences, diagnostics, or biopharma audiences.

Benefits

  • Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. Employees who are regularly scheduled to work a 7 on 7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here .
Labcorp logo

Labcorp

3.5 Glassdoor

Clear and confident health care decisions begin with questions. At Labcorp, we’re constantly in pursuit of answers. As a global leader of innovative and comprehensive laboratory services, we help doctors, hospitals, pharmaceutical companies, researchers and patients make clear and confident decisions. We provide insights and advance science to improve health and improve lives through our unparalleled diagnostics and drug development laboratory capabilities. Our more than 60,000 employees serve clients in over 100 countries, worked on over 80% of the new drugs approved by the FDA in 2022 and performed more than 600 million tests for patients around the world. Learn more about Labcorp (NYSE: LH) at www.labcorp.com.

Founded in 1994
Burlington, North Carolina, USA
41K employees (708 in marketing)
63% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
13.1M
Monthly Google Ads Budget
$253.2K
Traffic Source Mix
Search
34.8%
Direct
56.1%
Referral
6.1%
Social
0.6%
Paid
2.3%

Headcount Trend

Current headcount: ~41.2K

Marketing Team

Marketing Team Size
601 (1% of company)
Median Career Experience
16 years
Median Tenure
5.5 years

Funding

Total Funding
$2.9B
Last Raise
$2B
Post IPO Debt, 1 years ago

Funding History

  • Sep 2024
    Post IPO Debt • $2B
  • Jun 2019
    Post IPO Debt • $850M

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