Responsibilities
- Own brand strategy alignment with the US Brand Lead and cross-functional partners - Lead the annual Brand Plan process with clear priorities, objectives, and actionable execution plans - Partner with the GIA team to develop, refine, and pressure-test brand forecasts and align initiatives with financial projections - Drive competitive readiness reviews and generate actionable strategic recommendations - Contribute to Market Research initiatives with GIA to inform segmentation, positioning, and growth strategy - Serve as a core member of the US Brand Leadership Team - Own brand budget management with tracking, forecasting, and risk/opportunity identification - Lead the AoP process in partnership with Finance - Ensure investments align with brand strategy and ROI priorities - Provide ongoing financial transparency to Brand Lead and Marketing leadership - Support development of strategic content for internal stakeholders (Sales Meetings, Executive Leadership forums) - Translate complex strategy into clear, compelling narratives for diverse audiences - Support additional ad hoc strategic analyses and presentations as requested by leadership - Partner with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans - Align messaging, campaign priorities, and field enablement materials with overarching brand strategy - Support development of integrated marketing initiatives across Segmentation 2.0 - Support execution of projects initiated by Brand Lead or Executive leadership - Drive alignment across Marketing and cross-functional stakeholders for disciplined execution - Present findings and recommendations to senior leadership with clear decision asks
Requirements
- BA/BS degree required; Masters degree or higher preferred. - BA/BS with 10+ years of overall experience and 7+ years of marketing experience or a MA/MS/MBA with 7+ years of overall experience and 6+ years of marketing experience or a PhD/PharmD with 5+ years of marketing experience - 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience is preferred - Ability to communicate effectively with Senior Leadership on key brand growth initiatives - Demonstrated ability to lead without authority and influence cross-functional team - Prior success in competitive preparedness and market-shaping initiatives - Skilled in integrating insights from customer research, analytics, and field feedback - Excellent communication skills
Nice_to_have
- Background in hematology or highly competitive therapeutic categories is preferred.
Benefits
- The benefits package includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.