Responsibilities

• Brand Strategy Leadership: Own the HCP strategy for the NF1 PN US business, creating a clear plan that differentiates Koselugo and guides field and non-personal promotion to drive appropriate use.
• Customer Insight Generation: Build a deep, nuanced understanding of HCP and patient needs through research, advisory boards, and sustained KOL engagement; translate findings into targeted, testable tactics.
• Performance Management: Establish critical metrics for personal and non-personal channels, track progress weekly and monthly, and adjust programs to improve reach, quality of engagement, and treatment adoption.
• Cross-Functional Leadership: Partner closely with Sales, Training, Medical, Regulatory, Legal, Compliance, Patient Services, and the Promotional Review Committee to align strategy, accelerate execution, and ensure all materials meet the highest standards.
• People Leadership: Serve as day-to-day manager for the Associate Director of HCP Marketing (dotted line), providing clear priorities, coaching, and feedback to elevate team performance.
• Media Strategy and Measurement: Lead strategic oversight of the HCP media plan; optimize channel mix, creative rotation, and spend based on impact, efficiency, and brand objectives.
• Analytics Partnership: Collaborate with commercial analytics and insights teams to assess market dynamics, identify opportunity segments, quantify barriers, and design primary and secondary research that sharpens targeting and messaging.
• Annual Planning and Budgeting: Drive annual brand planning, connecting short- and long-term priorities to a resourced tactical plan and budget that deliver sustainable, compliant growth.
• Executive Communication: Build streamlined, persuasive updates for senior commercial and medical leadership through monthly business reviews and quarterly reviews; highlight learnings, decisions, and next steps.
• Agency and Resource Management: Direct the brand agency of record and other partners, ensuring on-brief delivery, speed, and value; manage budgets with rigor and transparency.

Requirements

• Bachelor's degree
• 10+ years of professional experience; prefer marketing, sales, agency, or health care experience
• Track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results in competitive environments
• Proven leadership skills and the ability to collaborate in a matrix environment
• Track record that demonstrates the ability to build high performing teams and support individuals in their professional development
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours

Preferred

• Advanced degree, MBA
• Strong scientific orientation and background
• Rare disease/high-value biologics experience

Benefits

• qualified retirement programs
• paid time off (vacation, holiday, and leaves)
• health, dental, and vision coverage