Director – U.S. Consumer Marketing - Sjögren’s Disease

Responsibilities

• Set the U.S. consumer strategy and launch plan, translating patient and caregiver needs into clear priorities, measurable objectives, and an integrated omnichannel approach.
• Build and lead a high-performing consumer marketing team; coach and develop talent, set clear accountability, and foster an inclusive, collaborative culture.
• Lead insight-driven campaigns and creative across channels such as video, digital, social, website, email/CRM, point of care, and media to increase disease awareness and encourage informed patient action.
• Develop a connected patient journey that aligns consumer communications, education, engagement, and appropriate onboarding and support touchpoints.
• Lead presence at society and advocacy meetings; support field-based marketing in the execution of local and digital patient and family educational events.
• Maintain a deep understanding of the competitive landscape, customer insights, and market dynamics to inform commercial strategy and identify opportunities for growth.
• Partners with Patient Advocacy, patient leaders, and relevant organizations to inform strategy, build trusted relationships, and support appropriate educational and engagement programs.
• Work in close partnership with HCP Marketing and cross-functional teams to connect patient and HCP strategies and deliver a consistent, coordinated launch experience.
• Use market research, audience insights, and performance data to optimize messaging, creative, channel mix, and investment; track consumer engagement and campaign effectiveness.
• Lead agency and media partners, manage budgets and promotional investments, and monitor performance to maximize the impact and efficiency of launch resources.

Requirements

• Doctorate degree and 4 years of marketing experience; OR
• Master's degree and 8 years of marketing/commercial experience; OR
• Bachelor's degree and 10 years of marketing/commercial experience.

Preferred

• MBA preferred.
• Demonstrated success leading pharmaceutical or biotechnology product launches.
• Experience launching first-in-class therapies building markets in areas of high unmet need preferred.
• Demonstrated success leading through ambiguity and rapidly evolving competitive landscapes.
• Experience building commercial organizations and leading teams through pre-launch and launch preferred.
• Significant U.S. marketing experience with integrated commercial strategy development.
• Experience hiring, coaching, and developing high-performing teams.
• Strong cross-functional leadership and executive communication skills.
• Experience in autoimmune disease, immunology, rheumatology, or rare disease preferred.
• Experience partnering with Medical Affairs, Market Access, Sales, and Global Marketing.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.