Sr. Brand Media Manager (Remote)
CrowdStrike
California, MO (Remote)
$130K/yr - $200K/yrIn-houseFull-timeSenior level12+ years exp.
12 hrs ago
Director Ultra Luxury Integrated Brand Marketing
Atlanta, GA (Hybrid)
$140K/yr – $170K/yrDirector/Executive10+ years exp
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive global ultra-luxury brand strategy and cross‑channel activation for IHG, shaping a multi‑year roadmap and audience insights.
- Own global ultra-luxury strategy and multi-year roadmap across paid, owned, and earned channels.
- Must-have: 10+ years in luxury marketing with global campaign leadership.
- Standout: Editor‑in‑chief for ultra-luxury storytelling and cross‑channel activation.
Job Description
Responsibilities
- Lead the integrated marketing strategy and charge for ultra‑luxury brands— alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally.
- Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
- Define and deepen understanding of ultra-luxury and high-value audiences globally
- Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
- Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
- Use research, performance data, and emerging trends to inform strategic direction and course correct as required
- Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance
- Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.
Requirements
- Bachelor’s degree in Marketing, Business, Management, or a related field (advanced degree preferred)
- 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
- Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
- Proven track record leading global, integrated campaigns across paid, owned, and earned media
- Strong commercial acumen with experience linking brand investment to performance and ROI
- Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
- Ability to translate insight into clear strategic direction and decisive action
- Exceptional storytelling and stakeholder-influencing skills
- PR, creative leadership experience is a plus
- Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools
Preferred
- PR, creative leadership experience is a plus
Benefits
- We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
- These include impressive room discounts across our properties, recharge days and volunteering days throughout the year.
- Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
- We provide a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
- We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel IndigoPremium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN HotelsEssentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotelsSuites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood SuitesExclusive Partners: Iberostar Beachfront ResortsInterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.
