Manager, Wholesale Marketing
Lovevery
USA (Remote)
$75K/yr - $100K/yrIn-houseFull-timeManager5+ years exp.
8 days ago
Director, Trade Marketing
Chicago, IL (Hybrid)
$142K/yr – $198K/yrDirector/Executive11+ years expFull time
Posted 7 days ago
Job Summary
Own the development and execution of sales driven strategies across channels, guiding ICP planning, channel customization, and customer marketing programs.
- Lead development and implementation of sales strategies
- Drive Integrated Commercial Planning and channel strategy
- Oversee budgeting and execution of customer marketing programs
Job Description
Responsibilities
- Lead the development, management and implementation of sales specific strategies including but not limited to annual operating plans, programs for innovation, distribution drives, assigned campaigns, and promotions to support business growth within a defined channel of distribution; act as the voice of sales to internal partners and voice of marketing to the sales teams
- Leads the annual ICP (Integrated Commercial Planning) process via direction on innovation pack size needs, innovation sizing, distribution drives, customer marketing budgets, SKU rationalization
- Develop a deep understanding of brand strategies and help lead and develop key drivers of growth over the 3 to 36 month horizon
- Develop a deep understanding of channel/customers within channel via a strong partnership with Sales and Category teams & analytical rigor to
- Help develop and drive the right channel strategy for the brand(s)
- Identify customizable solutions to further develop the business
- Lead channel customization and major business change activities via strong collaboration with multiple internal cross-functional groups (e.g. Marketing, Manufacturing, Finance, R&D, etc.)
- Lead the budgeting and execution of customer marketing programs tied to big bets, innovation launches or customer specific big bets
Requirements
- Minimum Bachelor’s degree, preferably in Business, or Marketing related field; MBA preferred
- Minimum 11 years’ experience in leading highly effective sales, marketing or shopper teams within the CPG industry
- History of communicating and presenting effectively to all levels of the organization, including C-Suite team
- Previous experience working with marketing teams, internal and external stakeholders to develop customer or shopper programs
- Business acumen with strong analytical skills and demonstrated technical competence
- Ability to excel in a fast-paced high-pressure environment
- Positive attitude with intellectual curiosity and eagerness to learn
- Effective communicator who can establish win-win relationships and is comfortable pushing others with diplomacy
- Strategic thought leader
- Demonstrated ability to manage key stakeholders and deliver growth expectations
Preferred
- MBA preferred
Benefits
- At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center
Ferrara
For generations, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers. Today, Ferrara is the #1 sugar confectioner in the U.S. with global sales in more than 60 countries. Ferrara boasts a passionate team of over 9,400 employees around the world who deliver and create hundreds of iconic and beloved products. A career at Ferrara means you’re an integral member of a wider community. Ferrara Group is a part of a global family of distinct yet connected companies united by a passion for quality, innovation and delight.In the U.S., more than 91 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co has earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago, with a network of more than 30 locations in North America, South America, Europe, and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.
Salaries
Posted range
$142K/yr – $198K/yr
Taken straight from the job posting.
Trade Marketing median pay in the United States
Most pay falls between $82K and $129K. Based on 120 salaries.
Marketing Team
Marketing Team Size
113 (3% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
5
Traffic Signals
Monthly Visitors
27K
Traffic Source Mix
Search
9.8%
Direct
46%
Referral
27.7%
Social
15.2%
Paid
1.1%
Headcount Trend
Current headcount: ~4.1K
News about Ferrara
Links
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