RapidFort, Inc.

Director of Technical Product Marketing — Kubernetes & Container Security

USA (Remote)

$140K/yr – $200K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive and orchestrate marketing to shape how the product is perceived and adopted across enterprises, coordinating launches, content, and partner enablement to fuel demand and sales.

  • Global product marketing strategy and differentiated messaging that compels buyers and supports sales motions.
  • End-to-end enablement and content production for sales, partners, press, and events to accelerate pipeline.

Job Description

  • Define and drive global product marketing strategy, including value proposition, messaging, customer benefits, and competitive differentiation
  • Lead global product launches, announcements, and integrated marketing campaigns
  • Present at customer executive briefings and industry events
  • Develop sales enablement materials, including playbooks, presentations, and tools
  • Produce corporate press materials and analyst briefing content, including press releases and industry articles
  • Plan, write, edit, and publish content such as eBooks, website copy, blog posts, and social media content
  • Engage with press, media, and industry analysts as a company spokesperson
  • Develop partner enablement materials including how-to guides, branding guidelines, newsletters, and portal content
  • Create webinar strategies and supporting materials including slides, vertical briefs (e.g., retail, healthcare, manufacturing), and partner solution briefs
  • Collaborate closely with Product Management on sales and partner enablement content
  • Lead development of sales presentations, partner materials, and executive-facing decks
  • Produce solution briefs, white papers, customer references, case studies, and funnel-specific content
  • Develop storyboards and scripts for sales, customer, partner, and corporate videos
  • Create differentiated messaging and visual content for events, including banners, signage, brochures, and booth materials
  • Enable channel partners with campaigns, collateral, and digital demand generation content (email, web, landing pages)
  • Support analyst relations, including submissions, surveys, reports, and white papers
  • Create or oversee development of graphics, icons, and infographics (a strong plus)
  • Manage budgets and ensure fiscal responsibility across marketing initiatives