Director, Talent Marketing - Lifestyle Brands

Responsibilities

• Lead lifestyle-driven marketing strategies across ABG’s portfolio, aligning talent to seasonal campaigns, product launches, and key cultural moments.
• Translate brand objectives into integrated marketing plans powered by talent.
• Develop campaign frameworks that drive full-funnel impact, from awareness to conversion.
• Oversee the development of content across campaigns, including shoots, social content, and brand storytelling.
• Partner with creative and brand teams to shape narratives that resonate culturally and elevate brand positioning.
• Ensure all talent content is optimized for performance across social, digital, retail, and e-commerce platforms.
• Lead execution of lifestyle marketing campaigns across paid, owned, and earned channels.
• Partner with paid media, social, and PR teams to maximize reach, engagement, and conversion.
• Ensure seamless integration of talent into broader marketing ecosystems, including retail moments, events, and brand activations.
• Identify and recommend celebrities, influencers, and cultural figures who align with brand positioning, audience targets, and campaign objectives.

Requirements

• 7–10+ years of experience in marketing, talent marketing, celebrity partnerships, or influencer marketing.
• Proven experience developing and executing integrated marketing campaigns.
• Strong understanding of how celebrities, influencers, and cultural figures drive brand marketing and consumer engagement.
• Experience working across content, social, PR, and paid media channels.
• Strong analytical mindset with the ability to connect marketing efforts to business outcomes.
• Experience leading cross-functional initiatives and influencing senior stakeholders.
• Excellent communication, leadership, and presentation skills.
• Passion for lifestyle, culture, consumer brands, and modern marketing.