Director of Subscription Growth, US

Responsibilities

• Own US subscription growth
• Own the US net subscriber and subscription revenue targets, including forecasting, budgeting, performance reporting, and corrective action.
• Develop and execute a US growth strategy aligned with global subscription objectives.
• Allocate investment across channels and initiatives based on expected subscriber value, contribution margin, and payback period.
• Provide the General Manager and global subscriptions leadership with clear, data-driven assessments of performance, risks, and opportunities.
• Build and optimize the full subscriber funnel
• Manage the subscriber journey as one connected system—from anonymous visitor through registration, paid conversion, onboarding, engagement, renewal, and retention.
• Partner with central product, paywall, pricing, CRM, and analytics teams to translate US market needs into prioritized initiatives.
• Manage the paid acquisition strategy and oversee campaign performance, channel mix, creative testing, and budget allocation.
• Create and manage a prioritized testing roadmap across acquisition, registration, paywalls, offers, onboarding, engagement, and retention.

Requirements

• At least seven years of experience in subscription, membership, or direct-to-consumer growth, including at least three years of people-management experience.
• Direct accountability for subscription revenue, net subscriber additions, acquisition efficiency, churn, or another meaningful commercial target.
• A demonstrated record of meeting or exceeding growth and revenue objectives.
• Strong financial fluency, including CPA, customer acquisition cost, payback period, contribution margin, cohort performance, and lifetime value.
• Experience building forecasts, managing budgets, and making investment recommendations.
• Strong analytical judgment and the ability to turn complex performance data into clear decisions and actions.
• Experience influencing product, engineering, editorial, analytics, and other teams without direct reporting authority.
• Strong written and verbal communication skills, including the ability to work effectively across US and international teams.

Preferred

• Experience in news, publishing, media, digital content, or another high-volume consumer subscription business is preferred.

Benefits

• Healthcare benefits
• Dental and optical coverage
• 401(k)
• Generous paid time off
• Excellent opportunities for professional development and career progression within a global media organization