Director, Strategy

Responsibilities

• Maintain a deep understanding of the business, target audiences and wider communications environment
• Identify and build target audiences, test their viability, and determine scalability using syndicated and proprietary tools (i.e. MRI-Simmons, Helixa, primary research)
• Understand and integrate client and creative agency research; stay on top of industry trends
• Write POVs on topics relevant to our key clients and agency
• Enter industry competitions (i.e. Young Lions) to represent UM and grow as a strategist
• Apply syndicated and proprietary data to develop key insights across culture, the category, and customers with actionable media implications
• Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client; Package strategic ideas with clarity for presentation
• Develop the strategic positioning for a given product by considering category, consumer, and competitive context
• Develop effective and inspiring relationships with UM teams, including strategy, research, analytics, planning, activation, and digital teams
• Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications

Requirements

• Proficient in PowerPoint, Word, and Excel
• Experience with research and analyzing data

Preferred

• 7+ years of media strategy, strategic communications, or related role
• Enthusiastic, curious, and strategic
• Independent, efficient, and prospers in a fast-paced environment
• Great written and oral communication
• Great relationship skills

Benefits

• Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.