Director, Strategy & Analytics

New York City, NY (Remote)

$120K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end creator marketing programs for agency clients, turning audience insights and trends into measurable outcomes, and guiding data-driven narratives from insight to action across strategy, creative, and creator teams.

  • Client & Program Leadership: Own creator marketing programs for agency clients, ensuring clarity, alignment, and excellence in execution.
  • Insights to Action: Translate reporting into strategic recommendations that tie creator performance to business KPIs.
  • Cross-Functional Collaboration: Bridge strategy, creative, and creator teams to turn insights into campaign actions and brand impact.

Job Description

Own end-to-end creator marketing programs for agency clients, turning audience insights and trends into measurable outcomes, and guiding data-driven narratives from insight to action across strategy, creative, and creator teams.

  • Client & Program Leadership: Own creator marketing programs for agency clients, ensuring clarity, alignment, and excellence in execution.
  • Insights to Action: Translate reporting into strategic recommendations that tie creator performance to business KPIs.
  • Cross-Functional Collaboration: Bridge strategy, creative, and creator teams to turn insights into campaign actions and brand impact.
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Salaries

Posted range

$120K/yr – $160K/yr

Taken straight from the job posting.

See all Influential salaries

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Recent News

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Director, Strategy & Analytics

Influential · New York City, NY · Remote