Responsibilities

• Brand + Marketing Strategy
• Work with property leadership to ensure traditional and digital campaigns, online content, and social media collateral align with an overall brand strategy designed to attract Guests and build both awareness and organic engagement.
• Collaborate with property leadership and make recommendations on how best to increase market share and seize upon emerging digital opportunities.
• Collaborate with property marketing departments to develop new media strategies based on business goals and marketing programming, presenting briefs on emerging opportunities and new media.
• Support traditional media planning and public relations efforts that complement the digital ecosystem.
• Provide ongoing strategic consultation and responsive support to internal partners, translating their business objectives into channel-level plans.
• Support the creation of marketing materials for email, app, landing pages, and other web platforms to drive traffic and promote our offerings, services, and experiences.
• Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
• Create consistent and meaningful content on all social media platforms and implement social media marketing plans and editorial calendars.
• Act quickly and gracefully to resolve Guest complaints or criticism posted on social media, escalating as appropriate.

Requirements

• Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field. An equivalent combination of education and directly related experience will be considered.
• Experience: Three (3) or more years of paid digital marketing and social media experience and three (3) or more years of traditional marketing experience.
• Leadership: Two (2) years of experience leading or supervising others required. Qualifying experience may include formal supervisory roles, team or project lead assignments, or leadership experience gained through community, tribal, military, or volunteer organizations. Demonstrated ability to coach and develop others, deliver constructive feedback, and manage competing priorities across a team.
• Analytics: Three (3) or more years of data-driven analysis, usage of analytics dashboards, and reporting tools, with the ability to interpret results and take action to increase the effectiveness of digital media campaigns.
• Technical Knowledge: Familiarity with Salesforce Marketing Cloud. Strong familiarity with the business applications of social media and digital ad platforms (Facebook, Instagram, YouTube, Google Ads, LinkedIn, and similar). Proficient in Search Engine Optimization (SEO) best practices. Experience with technologies and best practices for email, SMS, web design, web production, and creative design across multiple platforms and channels.
• Skills: Strong project management skills with the ability to manage multiple projects with competing demands and deadlines. Solves complex problems with creative flair and big-picture thinking, uses knowledge of the business and business environment to turn data into insight, influences others to translate vision into action, and demonstrates drive for continued personal and professional growth.
• Licensing: Must be able to secure and maintain a license from the Gaming Regulatory Authority (GRA) and follow all Detailed Gaming Regulations (DGRs).
• Preference: Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.

Preferred

• Preferred: Experience in casino gaming, hospitality, entertainment, resort, or another highly regulated, Guest-focused, multi-channel environment.
• Licensing: Must be able to secure and maintain a license from the Gaming Regulatory Authority (GRA) and follow all Detailed Gaming Regulations (DGRs).
• Preference: Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.