Responsibilities

• Work side-by-side with account and creative partners to crystallize client needs and business opportunities
• Utilize powerful analytical skills to rapidly synthesize large quantities of information, bring forward critical observations and insights, and ensure that strategic conclusions and opportunities are grounded in data for every stage of the problem-solving process
• Translate findings into insights to fuel strategic communication and great creative
• Answer key questions about how the customer behaves across all channels and how brands play a meaningful, influential role in their journey
• Establish solid relationships with cross-functional subject matter experts and glean deep understanding of their roles and contributions to bring a depth of rich expertise to strategic recommendations
• Develop and articulate strategies that inspire innovative work, including brand strategies; patient, caregiver and HCP journeys; comprehensive multichannel plans and ad hoc assignments
• Establish self as a planning subject matter expert in the eyes of internal counterparts and clients – an expert in pharma, assigned brands, audiences, landscape and category trends
• Connect digital to all aspects of business to drive growth opportunities
• Have well-formed opinions to help guide multi-discipline teams regarding data-driven marketing, mobile, social and general marketing trends that influence client work
• Shepherd strategies and behavior insights through all stages of development to creative output

Requirements

• An entrepreneur
• Extensive experience within the Pharmaceutical or Healthcare industry
• Minimum of 8 years of experience in planning, strategic planning and related communications experience; advertising agency experience is a huge plus
• Deep understanding of digital channels and knowledge of the various roles and contributions of other strategic disciplines such as CRM and social media
• Proven ability to think creatively; evidence of success in developing digital multichannel strategies for brands and delivering them to market
• Strong digital and analytical capabilities a must
• Storyteller and persuasive presenter
• Thinker and doer – a highly collaborative whiteboarder who believes a plan is only as good as its execution
• Ability to manage up, down and across with influence versus positional power
• Comfortable in both independent and team working scenarios