Director, Strategic Partner Marketing

New York City, NY (On-site)

$200K/yr – $225K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own and scale partner marketing strategy across GSIs and alliances to drive ecosystem growth and measurable joint outcomes.

  • Partner Strategy: Define the partner marketing narrative and a multi-channel content engine that positions UiPath and its ecosystem as business orchestration leaders.
  • Co-Marketing & MDF: Lead integrated partner programs including campaigns, awards, sponsorships, and co-investment aligned to demand gen and sales enablement.
  • Ecosystem Leadership: Build executive relationships with priority partners, drive flagship events, and lead programs that accelerate partner-driven pipeline.

Job Description

Own and scale partner marketing strategy across GSIs and alliances to drive ecosystem growth and joint outcomes.

  • Partner Strategy: Define the partner marketing narrative and a multi-channel content engine that positions UiPath and its ecosystem as business orchestration leaders.
  • Co-Marketing & MDF: Lead integrated partner programs including campaigns, awards, sponsorships, and co-investment aligned to demand gen and sales enablement.
  • Ecosystem Leadership: Build executive relationships with priority partners, drive flagship events, and lead programs that accelerate partner-driven pipeline.
  • Content & Communications Engine: Scale AI-powered content and communications to enable sellers and raise executive visibility across channels.
  • Events & Activation: Lead partner events and ecosystem activation including FUSION and priority partner events that showcase innovation and business impact.
  • Audience & Storytelling: Turn customer success into market momentum with partner-driven stories that influence buyers and demonstrate measurable outcomes.
  • Measurement & ROI: Establish measurement, ROI reporting, and scalable processes to maximize impact globally.
  • Team & Operating Model: Build and lead a high-performing, AI-augmented team supporting a global ecosystem with rigorous governance.
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UiPath

UiPath develops AI technology that mirrors human intelligence with ever-increasing sophistication, transforming how businesses operate, innovate, and compete. The UiPath PlatformTM accelerates the shift toward a new era of agentic automation—one where agents, robots, people, and models integrate seamlessly to drive autonomy and smarter decision-making. With a focus on security, accuracy, and resiliency, UiPath is committed to shaping a world where AI enhances human potential and revolutionizes industries.

Founded in 2005
New York, New York, USA
5K employees (263 in marketing)