Responsibilities

• Define and elevate Townsend’s brand across all markets and subsidiaries
• Establish a clear, differentiated value proposition for utilities, co-ops, pipeline operators, and DOTs
• Ensure consistency in messaging across regions while allowing for local market nuance
• Lead brand integration efforts across acquisitions while preserving operational strengths
• Partner with Sales and Operations to support key pursuits, bids, and customer expansion
• Translate market insights into actionable strategies that drive revenue and margin
• Develop targeted campaigns that position Townsend as the partner of choice in priority markets
• Support geographic expansion and entry into new customer segments
• Build a deep understanding of customer needs, procurement dynamics, and the competitive landscape
• Identify trends across infrastructure sectors and translate them into strategic positioning

Requirements

• High School Diploma or equivalent
• 10+ years of experience in strategic marketing, brand leadership, or commercial strategy
• Proven ability to translate business strategy into market positioning and growth initiatives
• Strong executive presence with the ability to influence across functions
• Experience building or scaling marketing capabilities in a growth-oriented environment
• Data-driven mindset with a focus on measurable outcomes
• Meet all physical requirements of the position.
• Pass all drug and alcohol screens as required by Company policy and, if applicable, required by DOT regulations.
• 18 years of age or older, or 21 if CDL is required.
• Legally authorized to work in the United States

Nice To Have

• Experience in infrastructure, utilities, industrial services, or a related field preferred.