Director of Strategic Marketing

Muncie, IN (On-site)

Salary Not AvailableSenior Level10+ years exp

Posted 6 months ago

Job Summary

Drive Townsend’s brand and growth in utilities, co-ops, DOTs, and infrastructure markets as a senior marketing leader.

Own brand positioning and cross-region messaging with local nuance.
Must-have: 10+ years in strategic marketing or brand leadership.
Standout: Experience scaling marketing in growth environments with measurable ROI.

Job Description

Responsibilities

Define and elevate Townsend’s brand across all markets and subsidiaries
Establish a clear, differentiated value proposition for utilities, co-ops, pipeline operators, and DOTs
Ensure consistency in messaging across regions while allowing for local market nuance
Lead brand integration efforts across acquisitions while preserving operational strengths
Partner with Sales and Operations to support key pursuits, bids, and customer expansion
Translate market insights into actionable strategies that drive revenue and margin
Develop targeted campaigns that position Townsend as the partner of choice in priority markets
Support geographic expansion and entry into new customer segments
Build a deep understanding of customer needs, procurement dynamics, and the competitive landscape
Identify trends across infrastructure sectors and translate them into strategic positioning

Requirements

High School Diploma or equivalent
10+ years of experience in strategic marketing, brand leadership, or commercial strategy
Proven ability to translate business strategy into market positioning and growth initiatives
Strong executive presence with the ability to influence across functions
Experience building or scaling marketing capabilities in a growth-oriented environment
Data-driven mindset with a focus on measurable outcomes
Meet all physical requirements of the position.
Pass all drug and alcohol screens as required by Company policy and, if applicable, required by DOT regulations.
18 years of age or older, or 21 if CDL is required.
Legally authorized to work in the United States

Nice To Have

Experience in infrastructure, utilities, industrial services, or a related field preferred.

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