VP, MARKETING STRATEGIST
935b87b8-9558-4937-b53c-d39d69474ab9
Plano, TX (Remote)
$100K/yr - $105K/yrFull-timeSenior level7+ years exp.
3 hrs ago
Director, strategic Marketing
New Jersey, USA (On-site)
$135K/yr – $150K/yrDirector/Executive10+ years expFull time
Posted 6 days ago
Job Summary
Own the voice of the customer and drive global Arts & Entertainment growth through strategy, brand governance, product launches, and cross-functional leadership.
- Lead customer-led strategy across regions and channels
- Co-lead product strategy, launches, and go-to-market with cross-functional partners
Job Description
Responsibilities
- Customer-Led Strategy: Own the voice of the customer and market-insight process across Arts & Entertainment, ProFab, Mavalus, and Contract Converting.
- Embed marketing at the beginning of business strategy, portfolio planning, and commercial decision-making.
- Use customer, channel, competitive, and market insights to identify growth priorities and shape clear value propositions.
- Make Pro Tapes easier for customers to discover, understand, buy from, and trust.
- Establish measurable marketing priorities tied to customer value, revenue growth, retention, acquisition, and expansion.
- Global Arts & Entertainment Growth: Translate the agreed global Arts & Entertainment strategy into actionable market plans while enabling regional leaders to retain local profit-and-loss accountability.
- Drive profitable global growth through disciplined regional pricing guardrails, channel strategies, and commercial priorities.
- Implement the five-vertical customer segmentation model market by market and use it to guide acquisition, retention, and expansion plans.
- Partner with regional and commercial leaders to identify market-specific opportunities while protecting global brand and profitability standards.
- Define and track leading and lagging indicators for global Arts & Entertainment growth, customer penetration, pricing, margin, and execution.
Requirements
- Bachelor’s degree in Marketing, Business, Strategy, Communications, or a related field required; MBA or advanced degree preferred.
- 10+ years of progressive experience in strategic marketing, brand management, product marketing, commercial strategy, or global business growth.
- 5+ years of leadership experience with responsibility for teams, cross-functional programs, and business outcomes.
- Demonstrated experience developing customer-led strategies and executing across regions, channels, or international markets.
- Experience in branded products, manufacturing, distribution, or the Arts & Entertainment market preferred.
- Ability to travel domestically and internationally as business needs require.
Preferred
- MBA or advanced degree preferred
Shurtape Technologies
Shurtape is an industry-leading producer of pressure sensitive tape products. We design, develop, and engineer our tape to meet the most exacting standards. Headquartered in North Carolina, we’re a privately owned company, with manufacturing plants in Hickory, Stony Point and Hudson, North Carolina. We’re also a world-leader with investments in several countries on four continents – including a manufacturing and converting plants in Germany, Mexico, Peru, United Arab Emirates and China. We look far and wide for opportunity – from growing globally to expanding our product offering.We’ve been successful because of our emphasis on cultivating long-term relationships based on impeccable customer support. Some of our customers have been with us for 40 years. In addition to customer service, Shurtape stands for dependable quality, reliable performance and on-time delivery on each roll of paper, cloth, film, foil and specialty tapes. That’s what drives us. That’s our promise to you. We fulfill that promise by investing aggressively in manufacturing improvements, product design innovations, back-office technology, distribution – and in the people who have contributed to the company's growth and success.
Salaries
Posted range
$135K/yr – $150K/yr
Taken straight from the job posting.
Marketing Strategy median pay in the United States
Most pay falls between $96K and $170K. Based on 721 salaries.
Links
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