Responsibilities

• Define the overall marketing strategy and long-term vision, align the company growth objectives and market opportunities
• Articulate compelling value proposition for core products and solutions, ensuring clear differentiation for owned market.
• Own and manage the full product portfolio strategy, ensuring alignment with the business trends, market trends and customer needs
• Ensure alignment with product development and marketing communication of value messaging across brand, product, and channel strategies to drive customer engagement and conversion
• Oversee lifecycle management of all products in your category, including positioning, messaging, launches, enhancements and phase-outs.
• Lead cross-functional collaboration with sales, product development, and operations to optimize portfolio performance and profitability
• Analyze market data, competitive landscape, and customer insights to inform portfolio prioritization and investment decisions
• Develop and execute go-to-market strategies for new and existing products to drive revenue growth and market share
• Collaborate with sales to align prospecting strategies including prospects where we have key differentiation and the right to win
• Lead the alignment of the go-to-market strategy approach across sales to ensure pipeline opportunities fit the strategic growth needs

Requirements

• Minimum of 10 years of progressive experience in commercial strategy, business development, sales operations, marketing strategy, market intelligence, corporate strategy, or related commercial leadership roles.
• Bachelor's degree required; MBA or advanced business degree strongly preferred
• Minimum of 5–7 years of experience leading global or multi-regional commercial strategy initiatives and cross-functional teams.
• Demonstrated success developing and executing growth strategies that drive revenue expansion, pipeline generation, market penetration, customer acquisition, and share-of-wallet growth.
• Deep understanding of market segmentation, customer targeting and demand generation in complex B2B environment
• Strong experience in pricing strategy, margin management, and value based selling approaches
• Experience conducting market assessments, competitive intelligence analyses, customer research, and business opportunity evaluations to support strategic decision-making.
• Demonstrated ability to lead complex, cross-functional initiatives involving Sales, Marketing, Product Management, Finance, and regional business leaders.
• Experience developing and implementing performance metrics, analytics, dashboards, and reporting frameworks to measure commercial effectiveness and business outcomes.
• Strong financial and business acumen with the ability to translate data and insights into actionable strategies and measurable results.