Responsibilities

• Strategic Leadership
• • Lead the development of annual and long-term integrated marketing plans.
• • Lead brand vision, oversight and management of brand guidelines and long-term brand direction.
• • Serve as a key ambassador for the college’s marketing strategy, translating data, performance results and market insights into actionable information for leadership, stakeholders and campus partners.
• • Create annual budgets in collaboration with Strategic Marketing & Communications directors.
• • Analyze annual marketing spend to identify opportunities to improve return on investment (ROI).
• • Support and oversee trademark, copyright protection and compliance efforts to safeguard the college’s brand and intellectual property.
• Marketing Planning & Performance
• • Develop and implement data-informed strategies in collaboration with the Web-Based Services and Strategic Communications teams to support marketing campaign execution, digital experiences and institutional priorities.
• • Recommend adjustments to marketing strategies, tactics and resource allocation to enhance campaign performance and outcomes.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communication, or related discipline. Required
• Master's Degree in Strategic Communications, Marketing, or related discipline. Preferred
• Seven (7) years in marketing, communications, or related experience. Required
• Five (5) years of experience creating, writing, and editing marketing and informational messages/materials in accordance with brand standards. Required
• Five (5) years of experience working with marketers, communicators, designers, printers, and online publishers. Required
• Five (5) years of experience supervising staff. Required
• Experience with budget building, management, and ROI tracking. Required
• Experience in dealing with the public in marketing, sales, or education roles. Required
• Evidence of management abilities and leadership skills. Required
• Good organizational skills that allow for the creation of efficient, accurate, and coherent information. Required

Preferred

• Master's Degree in Strategic Communications, Marketing, or related discipline. Preferred

Benefits

• Benefits include: medical and dental insurances, retirement plans, paid time off, educational benefits for employees and dependents at Penn College and Penn State University, and more.