Director Strategic Marketing at HealthTrust Performance Group | Nashville, TN

HealthTrust Performance Group

Director Strategic Marketing

Nashville, TN (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Drive strategic marketing plans and GTM efforts for healthcare services with cross-functional leadership and market insights.

Lead development and execution of an annual strategic marketing plan including market research, campaigns, advertising and PR
Must-have: 10+ years of advanced marketing experience in the healthcare/GPO space with strong analytical skills
Standout: Collaborative cross-functional leadership and executive-level planning involvement

Job Description

Responsibilities

Lead the development and execution of an annual strategic marketing plan inclusive of market research, marketing campaigns and successful advertising and public relations efforts
Orchestrate commercialization for segment or product launches to include all programs and activities surrounding new product/service introduction into the market, market-conditioning, market research/analytics, forecast market potential and sales goals
Develop and execute comprehensive go-to-market plans to support our primary business line growth, service line strategies and company goals
Collaborate with senior leadership, service line owners and contracting experts to write content for sales collateral, How-to-Sell documents, presentations, case studies, web content and sales training
Develop promotional material, email marketing campaigns and collateral resource library to support assigned business/product/services. Responsible for all digital assets, including websites.
Lead tradeshow and conference strategy
Working in a cross-functional team, partner with account management to support deeper vertical penetration with strategic accounts.
Participate as member of the Leadership team in all business planning and monthly operating meetings of assigned division
Demonstrated decision-making and problem-solving capability and able to apply to both organization and business planning
Analyze all aspects of assigned lines of business to proactively identify new opportunities, programs, strategies for growing the business in current and new customer segments/distribution channels
Ability to assess new market and/or customer segments and development of appropriate strategies and tactics to drive penetration. Conduct landscape assessments
Develop creative and strategic insights about customer needs through collaboration with other departments and functions within the organization as well as directly with members
What you will do in this role includes leading the development and execution of an annual strategic marketing plan inclusive of market research, marketing campaigns and successful advertising and public relations efforts?
Lead market research: execute and interpret primary or secondary research to generate key strategic insights, assess market potentials, etc.

Requirements

Bachelor’s Degree in Marketing and/or Marketing Communications required
10+ years of advanced marketing experience relevant to the assigned product/business or service
Sound analytical skills, with the ability to interpret, analyze and make recommendations based on trends, insights and reports. Advanced ability to work with subject matter experts to grasp complex business subjects and effectively translate information via multiple marketing channels. Knowledge of marketing best practices a must.
Must demonstrate an in-depth understanding of marketing, the GPO industry and healthcare supply chain
Requires superior written and verbal communication skills. Presentation and communication skills must be excellent in order to build credibility and engage cross-functional teams
Skilled at synthesizing disparate ideas/concepts and developing a mutually agreed vision. Must have a collaborative nature and proven ability to influence and play a significant role in cross-functional teams
Experienced in project management, possessing a high degree of organization, attention to detail and meeting deadlines. Skilled at managing both internal customer expectations and resolving any group conflicts
Must be able to make decisions in a complex, fast-paced business environment while balancing the needs of multiple stakeholders.
Experienced working in a dynamic, fast-paced environment with various personalities across multiple levels of the organization

Preferred

Master’s degree in marketing, communications, business and/or healthcare preferred.

HealthTrust Performance Group

3.6 Glassdoor

HealthTrust Performance Group (HealthTrust) is a healthcare performance improvement organization owned and operated by health systems and dedicated to strengthening provider performance and clinical excellence through an aligned membership model and advisory solutions that leverage expertise, scale and innovation. Headquartered in Nashville, Tenn., HealthTrust serves approximately 1,800 hospitals and health systems in the U.S. and the United Kingdom, and more than 70,000 non-acute sites of care including ambulatory surgery centers, physician practices, long-term care and alternate care sites.

Founded in 1999

Nashville, Tennessee, USA

1.9K employees (40 in marketing)

healthtrustpg.com

64% recommend to a friend

74% CEO approval