Responsibilities

• Leads the communications department’s marketing, branding and communications strategies to engage and attract prospective and current families, as well as provide compelling updates and clear, effective communications to alumnae, faculty and staff, and friends of RPCS.
• Works with Admissions and Auxiliary Programs to continually produce, execute and evaluate all institutional marketing and advertising campaigns.
• Collaborate with the Admissions and Advancement offices to align communications strategies with institutional goals and objectives. increase of enrollment numbers (of both new and returning students).
• Collaborates with Advancement to plan, launch, and evaluate campaigns for the Annual Fund, community events, and alumnae activities.
• Responsible for protecting, promoting and preserving the reputation of the institution.
• Maintains adherence to brand guidelines across all programs and materials; proactively monitors quality control internally and externally.
• Supports division and department leaders in developing messaging to ensure alignment with the School’s strategic communications efforts.
• Provides strategic vision and leads rollout efforts for special projects, such as school anniversaries, strategic plans, capital campaigns, etc.
• Works with School leadership to anticipate, develop, and implement crisis communication strategies, as needed.
• Actively assesses and gathers a pulse on industry trends, local market patterns to brainstorm innovative and forward-thinking marketing/communications ideas.
• Proactively brings strategic perspective and input to the Head of School and the Leadership Team.
• Oversee and shape responses for time sensitive decisions and/or changes that need to be communicated internally.
• Oversees continuous updates for RPCS website - timely and relevant updates happen within each academic school year and by the start of each academic year
• Oversees strategy and execution on social media approach and platform operations
• Oversees and serves as lead writer of annual printed magazine, bi-weekly internal digital communication with families, quarterly digital community newsletter, advertising, invitations, and programs.
• Works with the Head of School to produce presentations, materials/letters for school mailings, speeches and publications.
• Maintains responsibility for community relations and all aspects of public relations; establishes and maintains relationships with the media and monitors media coverage.
• Facilitates campus visits for reporters, photographers, and TV crews.
• Helps to facilitate the sourcing of graphic design for publications, advertising, invitations, programs, etc.
• Oversees the work responsibilities of each Communications team member and provides constructive feedback in assessing the growth and performance of each team member.

Requirements

• Bachelor’s degree in English, journalism, marketing, communications or a related writing field, or equivalent combination of training and experience
• Master’s degree preferred
• 8-10 years of experience
• Experience in a K-12 education setting is preferred but not required
• Marketing experience preferred
• Ability to work closely, responsively, and collaboratively with others in a fast-paced environment
• Effective management qualities that include active listening, encouraging collaboration, and providing guidance while also inspiring autonomy
• Strong written and oral communication skills with audiences of varying ages and backgrounds
• Strong organizational skills and ability to oversee multiple projects simultaneously
• Excellent interpersonal skills; ability to collaborate widely with various constituencies throughout the school community

Preferred

• Master's degree preferred
• Marketing experience preferred
• Experience in a K-12 education setting is preferred but not required

Benefits

• comprehensive benefits package and other forms of compensation, including:
• Employer-provided health benefits: medical insurance, dental and vision insurance, disability insurance, life insurance, mental health support services, wellness program, free access to fitness center onsite, and free lunch daily.
• Paid time off for full time and full time reduced employees: vacation days (for 12 month employees), sick leave, personal days, winter break and spring break based on school calendar schedule.
• Retirement plan: 403(b) retirement plan with employer contributions (required minimum hours worked after 1 year of service.)