Director of Strategic Communications and Marketing

Towson, MD (On-site)

$110K/yr – $125K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the institution's communications and reputation program, aligning messaging with strategy, guiding executive storytelling, crisis response, and media engagement for a mission-driven school.

  • Communications Strategy: Own integrated strategy and crisis readiness to protect reputation across students, families, faculty, donors, and partners.
  • Brand & Storytelling: Lead editorial standards, visual identity, and strategic storytelling to elevate institutional visibility.
  • Measurement & Team Building: Align website and enrollment marketing analytics with ROI while growing the communications team and evolving AI-enabled tools.

Job Description

Responsibilities

  • Serve as the primary communications advisor to the Head of School, providing strategic counsel on executive communications, messaging, public relations, reputation management, and institutional positioning.
  • Develop and lead an integrated communications and marketing strategy aligned with NDP’s strategic plan, institutional priorities, and mission to include digital advertising, SEO/AI search optimization, campaign strategy, marketing analytics, audience segmentation, and CRM collaboration.
  • Partner closely with Admissions and Advancement leadership to strengthen enrollment, philanthropic engagement, constituent relations, and overall institutional visibility through coordinated communications and marketing efforts.
  • Establish and maintain institutional messaging frameworks, editorial standards, and visual identity guidelines to ensure consistency across all communications.
  • Oversee the development and dissemination of communications for internal and external audiences, including students, families, faculty, staff, alumnae, donors, and community partners.
  • Serve as lead editor and strategic advisor for major institutional communications, ensuring messaging is clear, compelling, and mission aligned.
  • Lead crisis communications planning and response, ensuring timely, accurate, and thoughtful communication during sensitive or high-impact situations.
  • Anticipate communication implications of strategic decisions, monitor emerging issues and reputational risks, and proactively recommend mitigation strategies.
  • Strengthen and protect NDP’s reputation locally, regionally, and nationally through strategic storytelling, media engagement, and relationship building.
  • Cultivate and maintain strong relationships with media outlets, external partners, and key community stakeholders.

Requirements

  • Bachelor’s degree in communications, marketing, public relations, journalism, or a related field required; Master’s degree preferred.
  • Minimum of 8–10 years of progressively responsible leadership experience in strategic communications, marketing, public relations, independent schools, higher education, non-profit organizations, or other mission-driven organizations.
  • Demonstrated success developing and executing integrated communications and marketing strategies that advance institutional goals, strengthen reputation, and drive engagement across diverse audiences.
  • Exceptional writing, editing, storytelling, presentation, and interpersonal communication skills, with the ability to craft compelling messaging and maintain a strong, consistent brand across platforms.
  • Experience serving as a trusted advisor to senior leaders, with strong judgment, discretion, and expertise in media relations, reputation management, and crisis communications.
  • Experience supporting enrollment marketing, admissions strategy, fundraising initiatives, donor engagement, and constituent communications.
  • Strong understanding of digital communications, social media, content strategy, marketing analytics, and emerging communication trends.
  • Proven ability to lead and develop teams, manage complex projects, balance competing priorities, and build collaborative partnerships across departments.
  • Experience in an independent school, Catholic school, higher education institution, or other mission-driven organization preferred.
  • Strategic, mission-driven leader with the ability to navigate change thoughtfully while honoring institutional tradition and values.

Benefits

  • a comprehensive benefits package including health insurance, retirement contributions, disability and life insurance, and generous paid time off.
NOTRE DAME PREPARATORY SCHOOL logo

NOTRE DAME PREPARATORY SCHOOL

Founded in 1873, Notre Dame Preparatory School is a Catholic, independent college preparatory school for girls, owned and operated by the School Sisters of Notre Dame.

Towson, Maryland, USA
182 employees (4 in marketing)