Sr Brand Designer - Krak
Kraken
USA (Remote)
$110K/yr - $220K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Director, STANLEY Brand Commercialization, North America
Towson, MD (Hybrid)
$116K/yr – $200K/yrDirector/Executive10+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own regional category strategy execution with channel and sales partners to grow distribution, drive GTM, and optimize SKUs for North America; partner cross-functionally to deliver trade plans, demand gen, and joint marketing while ensuring brand and portfolio alignment and health.
- Growth ownership: regional category strategy, GTM, and channel expansion across Retail, Commercial, and Distribution
- Portfolio health: lifecycle SKU management, SKU rationalization, and NOD-driven in/out transitions
- Cross-functional collaboration: demand generation, joint marketing, and commercial partnerships with channel teams
Job Description
Responsibilities
- Partner with channel and sales teams to translate global STANLEY brand and category strategies into regional initiatives for North America.
- Lead cross-functional teams to achieve market growth, distribution expansion, and sales/profit targets.
- Direct connectivity across Retail, Commercial, and Distribution channels in the region.
- Develop and execute regional category management strategies and GTM to maximize growth and expand STANLEY’s distribution footprint.
- Drive adoption of focused trade and commercial partnership plans to accelerate category growth within targeted channels.
- Collaborate with channel to drive demand generation activities and initiatives.
- Build strong sell-in messaging to drive strategic relationships with key channel partners and accounts.
- Co-develop business plans, joint marketing initiatives, and sales programs with channel partners.
- Ensure seamless integration of STANLEY’s brand and product strategies within partner organizations.
- Lead product lifecycle management initiatives for good/sku and bad sku to improve portfolio health, including SKU rationalization and smooth transitions.
Requirements
- At least 10 years of experience growing a portfolio and developing product/category marketing agendas into sustainable growth engines.
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- Background in innovation strategy, new product development, and product lifecycle management.
- Demonstrated success in category management, channel strategy development, and commercial partnership building within North America, ideally in consumer durables or manufactured products.
- Proven ability to drive distribution expansion and commercial growth through strategic channel and sales partnerships.
- Multi-channel expertise (Retail, Commercial, Distribution) with strong commercial acumen, data-driven decision-making, and end-user centricity.
- Travel domestically as needed.
Preferred
- MBA preferred.
Benefits
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
Stanley Black & Decker, Inc.
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
