Director, StableFX Strategy & GTM at Circle | Phoenix, AZ | $213K/yr – $273K/yr

Circle

Director, StableFX Strategy & GTM

Phoenix, AZ (Remote)

$213K/yr – $273K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the multi-sided GTM for an institutional marketplace, shaping issuer, maker, and taker motion with cross-functional leadership and a sharp first 90 days to set strategy and a 6–12 month plan for partnerships, liquidity, and adoption.

Own the three-sided growth strategy across Product, Capital Markets, Partnerships, and Commercial teams.
Define ICPs, priority segments, and scalable onboarding, activation, and expansion motions.
Build taker and issuer programs that accelerate liquidity and market expansion.

Job Description

Responsibilities

As the Director, StableFX Strategy & GTM, you will define and execute the growth strategy for StableFX, Circle's institutional marketplace for stablecoin-based foreign exchange. Working across Product, Capital Markets, Partnerships, Marketing, Compliance, and Commercial teams, you will determine where StableFX wins, who it wins with, and how it scales.
This role goes beyond traditional business development, product management, or product marketing. Success comes from identifying market opportunities, defining ideal customer profiles, building scalable go-to-market motions, and developing the network effects that drive marketplace growth.
You will operate across the three sides of the StableFX ecosystem — issuers, makers, and takers — shaping issuer acquisition strategy, influencing liquidity and market-expansion initiatives, and leading customer acquisition and commercialization for takers. Partnering closely with Product and Capital Markets, you will bring market insight into product decisions while building the partnerships and growth programs that accelerate adoption.
As the voice of the market, you will help Circle identify where StableFX delivers differentiated value and translate those opportunities into scalable business outcomes.
Within your first 90 days, you will:

Develop and socialize a comprehensive StableFX growth strategy aligned across Product, Capital Markets, Partnerships, and executive leadership.
Define and prioritize target segments and ideal customer profiles across issuer, maker, and taker audiences.
Build strong working relationships across Product, Capital Markets, Marketing, Compliance, and Commercial teams.
Establish operating rhythms for customer discovery and market feedback that influence product direction.

Within your first 6–12 months, you will:

Launch strategic partnerships and commercial programs that drive measurable StableFX adoption.
Establish repeatable acquisition, onboarding, activation, and expansion motions across priority segments.