Responsibilities

• Create a pipeline of community-first insights derived from social data, with an emphasis on uncovering patterns, behaviors, and intersections that can fuel social content creation and campaign strategy.
• Combine advanced social listening, data analysis, and qualitative research to identify creative and strategic territories with disproportionate engagement or brand relevance potential.
• Partner to develop advanced community insights frameworks for each social content type (hero/tentpole, always-on, and reactive), inclusive of social listening, performance reporting, audience segmentation, and 3rd party/offline inputs, with the goal of creating bespoke content that consistently breaks through on priority platforms.
• Present key insights and recommendations to cross-functional stakeholders of all seniorities, ensuring findings are communicated in a way that’s clear, relevant, and tied to brand priorities.
• Partner closely across Global Brand, Marketing Services, and cross-functional teams to brainstorm, refine, and execute global social campaigns across priority brand and cultural moments.
• Mine, track and identify trends from the Visa community that can inform future strategies, franchises and campaigns.
• Continually analyze, visualize, and contextualize learnings from previous content and campaigns to help optimize ongoing efforts by channel and content type.
• Partner with Creative Studio leadership to develop a community insights-first culture, modeling excellence and guiding collaborators on how to move from observation to insight to creative.
• Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
• Qualifications

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• Deep experience leading social insights development across multiple priority platforms, ranging from analyzing large data sets to evaluating individual posts
• Proficiency working with Social Strategists and Creatives to translate insights and recommendations into social-first content and concepts
• Portfolio of brand content or activations, especially those across Sports, Music, and Travel, fueled by social-first insights and recommendations
• Deep understanding of the creative and production process, with proven ability to partner across key functions, including Brand, Strategy, Editorial, Production, Operations, Media, and Creators
• Strong understanding of best-in-class campaigns and content by social platform
• Content strategy, financial services or payments industry experience preferred
• Extremely organized with keen attention to detail
• Experience collaborating across complex global teams
• Proven ability to drive results with a high degree of personal initiative and subject matter expertise in a fast-paced, dynamic environment with limited resources

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.