Responsibilities - Develop and execute a comprehensive social media and video storytelling strategy aligned with AHRC NYC’s mission, brand, and communications goals. - Set the vision for how social platforms and video content can drive awareness, engagement, advocacy, and fundraising. - Establish standards, governance, and best practices across AHRC NYC’s network of social media accounts. - Lead the creation of compelling, inclusive, and mission-driven content, with a strong emphasis on video storytelling. - Identify and elevate authentic stories from the AHRC NYC community, ensuring dignity, respect, and impact. - Capture content on-site at AHRC NYC locations, including video, interviews, and photography. - Oversee editorial planning, content calendars, and multimedia production. - Direct short- and long-form video initiatives across platforms (e.g., Instagram, TikTok, YouTube, LinkedIn). - Partner with internal teams and external vendors to produce high-quality video content. - Ensure video storytelling reflects best practices in accessibility and engagement.