Responsibilities

• Help develop and execute a comprehensive, multiplatform social media strategy that advances UnidosUS's mission, elevates its brand with national and local Hispanic and general-market audiences, supports policy, advocacy, program and fundraising goals.
• Lead, mentor, and manage the social media team: establishing clear workflows, expectations, and performance goals.
• Serve as the organization's senior in-house expert on platform trends, algorithm changes, emerging channels (e.g., TikTok, Threads, Bluesky, WhatsApp), and digital culture, advising senior leadership on opportunities and risks.
• Work with leadership to manage the social media budget, including paid amplification, creator partnerships, tools, and vendors.
• Oversee the social content calendar and the creation of original, platform-native content—short-form video, graphics, copy and live coverage—in collaboration with copywriters, designers and video producers.
• Work with policy and communications leadership, lead digital campaigns tied to legislative and policy moments, electoral and civic engagement cycles (e.g., voter registration), national events such as the UnidosUS Annual Conference, and UnidosUS Affiliate Network spotlights.
• Ensure content is culturally relevant and bilingual where appropriate, reflecting the diversity of the Latino community in the United States and Puerto Rico.
• Partner with the executive communications team to align, grow, and manage the social presence of the President and CEO, positioning them as a trusted voice and thought leader.
• With communications leadership, build and run a robust rapid-response capability: monitor breaking news, identify real-time opportunities, and deploy timely content that shapes the narrative on issues affecting Latinos.
• Use social listening tools (e.g., Sprout Social, Talkwalker) to track conversations, newsmakers, influencers, mis- and disinformation targeting Latino communities and sentiment around UnidosUS priorities.

Requirements

• Bachelor's degree in communications, marketing, journalism, or a related field or equivalent experience.
• A minimum of eight (8) of experience in social media or digital communications, progressively responsible experience in social media or digital communications, including at least two (2) years managing staff, ideally in an advocacy, political, nonprofit, media or agency environment.
• Demonstrated success developing and executing social strategies that grew audiences and drove measurable engagement and action.
• Expert command of major platforms (Instagram, TikTok, X, Facebook, LinkedIn, YouTube, Threads, Bluesky) and their analytics, advertising and publishing tools.
• Experience with social listening and management tools (e.g., Sprout Social, Talkwalker), and familiarity with Adobe Creative Suite, Canva, and short-form video production and editing.
• Experience leading rapid response and operating in a fast-moving, news-driven environment.
• Exceptional writing and editing skills, with the ability to translate complex policy into clear, compelling platform-native content.
• Deep understanding of, and commitment to, the Latino community and the mission of UnidosUS; experience reaching Hispanic audiences strongly preferred.
• Demonstrated experience with and knowledge of the Latino community.

Preferred

• Bilingual (Spanish / English) skills.