Director of Social Media

USA (Remote)

$85K/yr – $105K/yrDirector/Executive7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social strategy execution across platforms, translate client goals into scalable, platform-native content programs, and guide creative direction with a focus on growth, engagement, and trend-driven storytelling.

  • Own social strategy for multiple brands, turning business objectives into audience growth and engagement.
  • Drive scalable content systems and repeatable formats enabling fast production without quality loss.
  • Lead client workshops and cross-functional collaboration with production, marketing, and BD to package social offerings and show impact.

Job Description

Responsibilities
  • Lead, develop and iterate on social media strategies for clients across Instagram, Youtube, LinkedIn, X, TikTok, and emerging platforms
  • Present strategies and concepts to clients in pitch meetings, development workshops, and beyond
  • Translate client business objectives into audience growth, engagement, and content strategies across socials
  • Develop platform-native content concepts that extend beyond traditional podcast clips
  • Create repeatable content series and audience engagement formats
  • Guide creative direction for our clients' social campaigns and launches
  • Collaborate with producers, editors, marketers, and clients to identify compelling moments and stories
  • Stay ahead of emerging trends in social storytelling, creator media, and audience behavior
  • Help define Pod People's social offerings
  • Help develop frameworks for scoping, pricing, and packaging social services
Requirements
  • 7+ years of experience in social media strategy, content strategy, digital media, creator marketing, or related fields
  • Experience leading social strategy for brands, media properties, and agencies
  • Experience presenting to clients and executive stakeholders
  • Experience developing content strategies across multiple social platforms
  • Strong understanding of social analytics, audience development, and content performance
  • Deep knowledge of all major social channels (YouTube, LinkedIn, Instagram, TikTok, Threads, X)
Preferred
  • Ability to video edit and knowledge of editing tools (Premiere Pro, After Effects, Illustrator, Photoshop, InDesign)
  • Experience working with business/tech and lifestyle/entertainment content
  • Experience building or leading a social media department or function
  • Agency experience
Benefits
  • remote, full-time role
  • Pod People covers 70% of premiums on healthcare
  • generous PTO
  • a 3-day weekend each month
  • welcoming and inclusive company culture
Pod People logo

Pod People

Pod People is the leading content marketing agency for creative brand storytelling, from podcasts and social video to LinkedIn and educational courses. Our creative and marketing teams work hand-in-hand to so everything we make is equal parts compelling and performance-driven.Clients include HBO, Netflix, EA, SoFi, Lattice, Udemy, Bon Appetit, People, Intuit, Marvel, Teach for America and more. Drop us a note: hello@podpeople.com

Founded in 2017
Brooklyn, New York, USA
76 employees (49 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
27.5%
Direct
49.3%
Referral
6.4%
Social
15.2%
Paid
1.4%

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Team Size
33 (43% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Pre Seed, 6 years ago

Funding History

  • Jul 2020
    Pre Seed