Responsibilities

• Strategic Leadership & Brand Management: Develop and implement an integrated social media strategy that aligns with NLU’s brand guidelines and institutional goals.
• Serve as the primary guardian of the university’s digital voice across Meta, LinkedIn, TikTok, and other emerging platforms.
• Collaborate with the marketing and communications department, and university leadership to align social content with broader university PR and branding initiatives.
• Lead the Social Media Steering Committee to ensure cross-departmental alignment.
• Content Strategy & Execution: Manage a robust content calendar featuring weekly pillars such as "Faces of NLU," bi-monthly "Alumni Highlights," and regular "Program Spotlights".
• Oversee the production of high-engagement video content, including "Day in the Life" and other student facing reels, by recruiting and managing student content creators.
• Coordinate with members of the marketing team and university to ensure consistent visual coverage of campus events and milestones.
• Drive user-generated content initiatives to amplify the authentic voices of the NLU community.
• Lead Production and Development and Program Marketing: Leverage organic social media to drive leads for all programs in the National Louis University portfolio.
• Work in conjunction with the paid media marketing agency to ensure paid social media ads are aligned with organic posting as needed.
• Collaborate with internal team to ensure social media strategies align with lead and application nurturing campaigns and website content.
• Performance & Analytics: Track and analyze engagement metrics across all platforms to evaluate the effectiveness of content types and campaigns.
• Develop monthly reports summarizing top-performing content and key engagement metrics to inform future strategy.
• Utilize data-driven insights to adjust tactics and maximize lead acquisition and branding results.
• Departmental Collaboration: Partner with Enrollment and Academic departments to highlight program-specific features and student success stories.
• Integrate social media efforts with broader digital marketing and lead nurturing campaigns managed via Salesforce and Pardot.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or other related field, required.
• Minimum of 3 years of professional social media management
• At least 3 years of experience leading teams
• Minimum of 3 years of professional experience using analytical skills to collect, organize, visualize and assimilate data sets
• Proven ability to create fully integrated social media campaigns with measurable results
• Expertise in Google Analytics, social platform native tools, and familiarity with CRMs (i.e. Salesforce/Paradot)
• Strong copywriting and editing skills with the ability to articulate brand narratives effectively
• Experience managing a variety of source contributors to ensure consistent messaging/branding
• Ability to take an active role in driving the creative vision and storytelling across social media platforms to support all aspects of the university
• Track record for achieving results within established timelines

Benefits

• Health Insurance benefits
• Retirement benefits
• Paid Time Off and Educational Opportunities
• Additional information regarding full-time staff benefits can be found here.