Responsibilities

• Own and drive the social media strategy across Instagram and TikTok, ensuring both channels operate with a clear vision, consistent brand voice, and platform-specific creative relevance.
• Translate business objectives and marketing priorities from the Executive Director into actionable social strategies across both platforms.
• Guide and review the content calendars and publishing cadences built by the Senior Social Media Manager and Social Media Manager, ensuring all planned content ladders up to current business initiatives, product launches, and campaign priorities.
• Monitor platform trends, algorithm behavior, and cultural moments to keep ONE/SIZE ahead of the curve and surface proactive recommendations to leadership.
• Continuously refine our editorial and algorithmic strategy across channels, identifying the content formats, posting rhythms, and topics that drive sustained growth and engagement as the social landscape evolves.
• Partner with platform contacts at Instagram, TikTok, and YouTube to stay ahead of new features, beta opportunities, and best practices that can give ONE/SIZE an edge.
• Directly manage the Senior Social Media Manager and Social Media Manager, providing clear direction, consistent feedback, and ongoing coaching that supports individual growth and team performance.
• Partner with the Senior Social Media Manager on her management of the Assistant Manager, Community Management, ensuring consistent standards and alignment across the full social team.
• Foster a collaborative, accountable team culture where both channel leads feel genuine ownership over their platforms and are empowered to bring their best creative thinking.
• Invest in the career development of your direct reports, identifying opportunities to stretch their capabilities, deepen their expertise, and grow into their next level.

Requirements

• 6+ years of experience in social media, with at least 2 years in a people management or team lead capacity.
• Proven track record of owning social strategy across Instagram and TikTok in a fast-paced consumer brand or agency environment.
• Deep understanding of social platforms, including content formats, algorithm behavior, analytics tools, and creator culture.
• Demonstrated ability to lead and develop social media teams, with experience managing multiple direct reports simultaneously.
• Strong creative judgment and the ability to give clear, actionable feedback on content quality, brand voice, and platform fit.
• Highly organized, with the ability to manage multiple campaigns, channels, and workstreams at once without losing attention to detail.
• A strong communicator who can translate strategy into clear direction for their team and present effectively to senior leadership.
• Passionate about beauty, content, and culture, with a genuine interest in how people consume and connect with brands on social.
• Experience with a founder-led brand is a plus.

Preferred

• Experience with a founder-led brand is a plus.

Benefits

• Health and Wellness Benefits - Comprehensive health, dental, and vision insurance along with additional ancillary benefits - Flexible spending and health savings accounts (FSA/HSA) - Employer paid life insurance coverage with optional supplemental life insurance available - Employer paid long-term and short-term disability - Access to Employee Assistance Program (EAP)
• Work-Life Balance - Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law) - Twelve paid holidays - Paid parental leave - Summer Fridays between Memorial Day & Labor Day
• Financial Security - Compensation commensurate with industry standards and your qualifications - 401(k) with company match - Monthly technology allowance - Eligible for annual discretionary bonus
• Employee Perks - Quarterly sample boxes featuring our brands products - Employee referral program with rewards