Director, Social Media & Influencer Engagement at Zaxbys | Atlanta, GA

Zaxbys

Director, Social Media & Influencer Engagement

Atlanta, GA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Own and lead social media strategy and influencer programs for Zaxby’s, aligning agency work with brand voice and business goals.

Own social strategy across platforms and manage agency partners.
Must-have: 7+ years in social media, ideally in F&B or lifestyle brands.
Standout: Leads influencer strategy and always-on programs to drive awareness and engagement.

Job Description

Responsibilities

Lead and manage our social media agency partner(s), ensuring alignment with brand vision, voice, and business objectives.
Develop and evolve a comprehensive social media strategy that drives brand growth, deepens engagement, and delivers measurable results.
Serve as the key social media stakeholder within the organization — presenting plans, performance, and opportunities to executive leadership and cross-functional teams.
Oversee social media budgets, agency scopes, and production timelines to ensure projects are delivered on time, on budget, and on brand.
Foster collaboration across creative, media, PR, influencer, and customer experience teams to ensure consistent messaging and impactful storytelling across touchpoints.
Create high-quality, platform-native content — from concept to production — across TikTok, Instagram, X (Twitter), Facebook, YouTube, LinkedIn, and emerging platforms. Is just as comfortable writing a brief as you are behind a phone.
Build and manage a proactive social content calendar that aligns with brand campaigns, cultural moments, and community engagement opportunities.
Demonstrate a consistent ability to generate fresh, relevant, and high-impact social ideas that break through the noise.
Own Zaxby’s influencer strategy — from identifying talent and building authentic relationships to negotiating partnerships and overseeing content development.
Develop and manage always-on influencer programs and seasonal campaigns that drive awareness, engagement, and cultural relevance.

Requirements

Education: Bachelor’s degree in Marketing or related field preferred; or equivalent combination of education and experience
Experience: 7+ years of experience in social media management, preferably in QSR, food & beverage, or lifestyle brands
Basic graphic design or video editing skills (Adobe Creative Suite, Canva, etc.)
Experience with paid social media campaigns and advertising
Knowledge of influencer marketing and partnership strategy
Strong understanding of social media platforms, trends, and analytics tools
Exceptional written communication skills with the ability to capture and enhance Zaxby’s brand voice
Experience in community management and customer engagement on social platforms
Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, native social media insights)
Microsoft Office Suite proficiency
Ability to handle confidential/sensitive information appropriately

Preferred

Medical, Dental and Vision insurance
Company-paid Disability, Life and Critical Illness insurance
401K participation with Company match
50% off meal discount at company-owned locations
Child Care Assistance
Education Assistance Program
Parental Leave
PTO and Company Holidays

Zaxbys

Founded in 1990, Zaxbys® is committed to serving delicious Chicken FingerzTM, Zalads®, wings, and signature sauces with Southern hospitality and a modern twist. Zaxbys has over 950 locations in 17 states and is headquartered in Atlanta, GA. For more information, visit zaxbys.com or zaxbysfranchising.com.

Founded in 1994

Atlanta, Georgia, USA

13K employees (111 in marketing)

www.zaxbys.com