Director of Social Media and Growth Marketing

Responsibilities

• Shoot, direct and script content alongside the Media Manager while maintaining cadence across Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Turn what already works into a repeatable content strategy that grows the right audience.
• Build a disciplined A/B testing program across content, paid creative and landing pages.
• Connect social content to lead funnels and grow qualified patient enquiries.
• Make performance visible — enable reliable tracking, CRM reconciliation and weekly reporting.
• Build the social and content department with the Media Manager and the wider team.
• Collaborate with clinicians, staff and Patient Intake to capture stories and turn patient questions into content.

Requirements

• Experience: 7+ years in social media, content or digital marketing, including 3+ years leading social-led growth or acquisition. Equivalent demonstrated results outweigh tenure.
• Hands-on content: Current, personal experience shooting, directing and scripting short-form and long-form video; comfortable coaching on-camera contributors; portfolio required.
• Growth and funnel: Proven record of growing campaigns that produced leads or customers, not only views; organic plus paid execution on Meta, TikTok, YouTube and LinkedIn; creative and landing-page A/B testing; CRM-based measurement (GA4 or equivalent).
• Leadership: Has led at least one direct report and managed agencies or freelancers against clear outcomes and budgets.

Preferred

• Familiarity with health-advertising platform policies, patient privacy and consent requirements, and working within clinical/legal review.
• Preferred: Healthcare, specialty care, wellness or another high-consideration service.