Director Social Media

Responsibilities

• Own and lead Edikted's social media strategy across all owned platforms.
• Develop annual, quarterly, and monthly social strategies aligned with brand and business objectives.
• Establish KPIs focused on audience growth, engagement, video views, traffic, customer acquisition, and brand awareness.
• Identify emerging social trends, platform shifts, and cultural moments that create opportunities for Edikted to lead conversations.
• Continuously evaluate platform performance and recommend opportunities for growth and innovation.
• Ensure Edikted remains a best-in-class social brand within the Gen Z fashion space.
• Lead the development of social-first content strategies across TikTok, Instagram, YouTube Shorts, Pinterest, Snapchat, and emerging platforms.
• Partner closely with Creative Directors, Art Directors, Stylists, and Production teams to create content that feels native to each platform while maintaining brand consistency.
• Drive a balanced content strategy across trend-driven content, creator content, editorial storytelling, product-focused content, lifestyle content, and community engagement.
• Champion experimentation and testing of new content formats, platform features, and creative concepts.

Requirements

• 8+ years of experience in social media, digital marketing, content strategy, or brand marketing, preferably within fashion, beauty, lifestyle, or consumer brands.
• 3+ years of experience managing and developing social media teams and content creators.
• Proven experience leading social strategy for a fast-growing consumer brand.
• Deep understanding of Gen Z audiences, fashion culture, creators, and social trends.
• Strong knowledge of TikTok, Instagram, YouTube, Pinterest, Snapchat, and emerging platforms.
• Demonstrated success growing social audiences, increasing engagement, and driving measurable business results.
• Proven ability to identify and capitalize on emerging trends before they reach mass adoption.
• Strong understanding of content creation, video production, storytelling, and platform-specific best practices.
• Experience developing and directing creator-led content strategies.
• Strong analytical mindset with the ability to translate performance data into strategic action.

Preferred

• Experience working for a Gen Z fashion brand, fast-fashion retailer, or digitally native consumer brand.
• Experience scaling creator and influencer-led content programs.
• Strong understanding of social commerce and conversion-focused content strategies.
• Experience overseeing high-volume content production across multiple channels.
• Comfortable appearing on camera and representing the brand when needed.

Benefits

• Health, Dental, and Vision insurance, plus 401(k)
• Paid Time Off (PTO)
• Hybrid schedule: Monday–Thursday on-site at our Arts District HQ, Fridays remote
• Employee discount
• Salary range: $150,000-$200,000