Responsibilities

• Lead the enterprise-wide social media strategy across Turning Stone Enterprises and its portfolio of brands, establishing channel-specific strategies, audience growth plans, content priorities and performance goals.
• Oversee the day-to-day management of all social media channels, ensuring consistent brand voice, timely execution, community engagement and adherence to platform best practices.
• Lead the planning, development and execution of integrated social media campaigns that support key business initiatives, property openings, entertainment, hospitality, gaming, food & beverage, government communications and other strategic priorities.
• Oversee all digital content production for social media and other digital platforms, partnering with videographers, photographers, editors and creative teams to develop compelling content from concept through final delivery.
• Provide creative leadership for content development, including concepting, storyboarding, scripting, production planning, creative direction, scheduling and performance optimization.
• Collaborate closely with Enterprise Marketing to ensure social media strategies complement paid media initiatives, support paid social campaigns and create seamless integration across owned, earned and paid channels.
• Monitor emerging social media trends, platform updates, creator economy developments, AI tools and digital innovations, recommending new opportunities to improve performance and maintain industry leadership.
• Establish social media measurement frameworks, monitors KPIs and audience insights, and provides strategic recommendations that improve engagement, audience growth, conversion and overall campaign performance.
• Use data, analytics and consumer insights to continuously optimize content strategy, posting cadence, platform mix and creative execution.
• Oversee social media governance, editorial planning, publishing standards and crisis response protocols to ensure brand consistency and reputation management across all channels.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field required.
• At least 7 years of progressive experience in social media, digital marketing, content production, or a related field, including a minimum of 5 years in a leadership role with a demonstrated track record of success.
• Agency experience, or experience working in a similarly fast-paced, multi-brand environment, strongly preferred.
• Extensive knowledge of social media strategy and platform best practices across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Proven project management skills with the ability to lead multiple concurrent initiatives while managing internal teams, freelancers, and external vendors.
• Exceptional written and verbal communication skills, with the ability to adapt messaging across audiences and platforms.

Preferred

• Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
• Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
• Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.

Benefits

• Paid weekly
• Variety of schedules
• Paid time off
• Tuition assistance
• Career-building professional development
• Discounts from dining to fuel to concerts
• Team Member appreciation events
• Quality healthcare and dental benefits
• A robust 401k retirement plan
• Dealer School