Responsibilities

• Define and lead the overarching content vision and POV across all three brands, grounded in professional expertise and elevated for digital culture.
• Develop global and regional content frameworks that balance education, inspiration, storytelling, and performance — empowering teams to move quickly without diluting brand integrity.
• Champion a social-first, platform-native mindset, ensuring content is designed for where professionals and consumers actually engage — not retrofitted from traditional assets.
• Translate brand strategy, product launches, and educational initiatives into robust content strategies that ladder directly to business objectives.
• Ensure each brand maintains a distinct voice and role in culture, while operating within a cohesive Beautynova content ecosystem.
• Act as a strategic partner to Brand Marketing, Education, Sales, Performance Marketing, and Creative, ensuring content is embedded early in campaign and launch planning.
• Bridge the gap between professional authority and social relevance — helping internal stakeholders understand what resonates in culture without sacrificing credibility.
• Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems across earned, owned, paid, and trade channels.
• Foster strong relationships with global teams to align content planning, toolkits, and asset creation while allowing for regional nuance.
• Lead the strategic direction of social media, community, and advocacy efforts across platforms including Instagram, TikTok, YouTube, and emerging channels.

Requirements

• 10+ years of experience in content strategy, social media, digital marketing, or creative leadership roles.
• Proven experience leading teams across social, content creation, and production.
• Track record of building and scaling content strategies for beauty, grooming, lifestyle, or professional-led brands.
• Experience working with internal teams, agencies, creators, and production partners.
• Strong understanding of how to balance brand-building and performance-driven content.
• Deep understanding of how content ladders to brand strategy, education, and business objectives.
• Strong instinct for cultural relevance — especially within professional and creator-driven ecosystems.
• Hands-on knowledge of social platforms and content formats, and what actually performs vs. what just looks good.
• Fluent in analytics, reporting, and optimization — measurement is a given, not an afterthought.
• Hybrid work environment with a combination of in-office and remote work.

Benefits

• Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program