Director, Social Media

Responsibilities

• Lead Social & Consumer PR Strategy
• Develop and lead Denny’s integrated organic social and paid social strategy, ensuring both work together to build brand relevance, deepen consumer engagement, and drive traffic.
• Own the broader social ecosystem across organic content, paid social, creators/influencers, community management, social listening, and real-time engagement.
• Establish a clear social and consumer PR vision that strengthens Denny’s voice, relevance, and connection with consumers.
• Translate the brand platform and consumer insights into culturally relevant social content, earned storytelling, and consumer-facing moments.
• Partner closely with Media and Creative to ensure paid and organic social strategies are complementary by leveraging organic learnings to inform the paid strategy and paid insights to optimize content and audience engagement.
• Identify opportunities to amplify high-performing organic content through paid media and develop paid-first content designed to drive specific consumer and business objectives with agency partners.
• Build strategies that connect paid, owned, earned and social to create greater impact and consistency across the consumer journey.
• Lead Consumer PR & Earned Storytelling
• Develop and execute a proactive consumer PR strategy that builds awareness, relevance and cultural credibility for Denny’s.

Requirements

• BA in Advertising, Communications or related fields
• 8 - 15 years’ experience in an agency environment, with specific experience around social media management and copywriting.
• Strong understanding of key social media platforms and tools.
• Excellent writing, editing, and storytelling skills.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred

• Spanish proficiency a plus.
• Experience with Adobe Creative Suite, or other design tools is a plus.
• Experience in the restaurant industry is a plus.