Director of Social Media & Content at Justin Alexander | Springfield, NJ | $110K/yr – $145K/yr

Justin Alexander

Director of Social Media & Content

Springfield, NJ (Hybrid)

$110K/yr – $145K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global social strategy and content across multiple brands in fashion/lifestyle, leading storytelling, performance and team leadership.

Must-have: 8+ years in social media with leadership experience
Standout: Proven ability to scale social ecosystems across multiple brands
Standout: Strong cross-functional collaboration and influencer partnerships

Job Description

Responsibilities

Global Social Strategy & Execution
Develop a cohesive, multi-brand social strategy across Instagram, TikTok, Pinterest, Facebook, YouTube and emerging platforms that drives engagement and growth while aligning with social trends, cultural moments, and business objectives
Lead and continue to shape social identities across a portfolio of brands, ensuring each brand has a distinct, platform-native voice and presence
Define platform-specific strategies that balance brand storytelling and performance
Develop social-first campaigns, supporting key brand activations and seasonal launches, leveraging influencers/creators to amplify reach and encourage social buzz
Design and operationalize an always-on social content approach across showroom fittings, appointments, designer interviews, influencer collaborations, and real-time capture opportunities
Oversee social content calendar & cohesion in storytelling, ensuring timely and well-coordinated launches and posts
Identify cultural trends and social behaviors to spark conversation and drive digital engagement and meaningful impact
Content Creation & Brand Storytelling
Oversee the development, production and execution of compelling, social content, balancing proactive brand storytelling and reactive social trends

Requirements

8+ years of experience in social media, preferably within fashion, beauty, luxury, or lifestyle brands
3–5+ years’ experience in managing and developing high-performing teams, including setting clear goals, providing feedback, and fostering a culture of creativity, accountability, and continuous improvement
Proven track record of building, scaling, and evolving social media ecosystems that drive measurable impact across brand awareness, engagement, and conversion
Deep expertise across core social platforms (Instagram, TikTok, Pinterest, Facebook), including a strong understanding of content creation/formats, platform algorithms, and emerging trends
Proficiency in tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and GA4, with a strong ability to analyze data, derive insights, and inform strategy
Expertise in social and creative production tools, including content scheduling platforms and industry-standard design and video editing software (e.g., Adobe Creative Suite, CapCut, Canva)
Experience developing and leading influencer programs, leveraging creator partnerships to extend brand storytelling
Demonstrated ability to translate brand vision into social strategies and tactics that balance storytelling with performance
Strong creative direction skills, with experience leading content ideation, shoot planning, and real-time content capture in partnership with creative teams
Strong business acumen with the ability to align social media initiatives to broader company goals, including revenue growth, customer acquisition, and brand positioning

Preferred

Experience with B2B or wholesale social strategy is a plus!

Benefits

Health, dental, and vision insurance with ancillary options
401(k) with company match
Paid time off (vacation, sick days, holidays)
Family Building Benefits
Tuition Reimbursement
Employee discounts and more

Justin Alexander

3.7 Glassdoor

Justin Alexander is a world leader in designing, manufacturing and distributing bridal fashion. Today, its brands include Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Thanks & Goodluck, Viktor&Rolf Mariage and Savannah Miller. Justin Alexander is a private, family-owned company with offices in New Jersey, London, Alblasserdam and Hong Kong, and its collections are sold by more than 2,000 authorized retailers worldwide.

Founded in 1946

Springfield, New Jersey, USA

118 employees (25 in marketing)

justinalexander.com

73% recommend to a friend

100% CEO approval