Director of Social Media & Content at Justin Alexander | Springfield, NJ | $110K/yr – $145K/yr

Justin Alexander

Director of Social Media & Content

Springfield, NJ (Hybrid)

$110K/yr – $145K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive global social strategy and content across multiple fashion brands, balancing storytelling with performance.

Must-have: 8+ years in social media, including leadership in fashion/luxury brands.
Standout: Experience leading influencer programs and real-time content capture for launches.

Job Description

Responsibilities

Global Social Strategy & Execution
Develop a cohesive, multi-brand social strategy across Instagram, TikTok, Pinterest, Facebook, YouTube and emerging platforms that drives engagement and growth while aligning with social trends, cultural moments, and business objectives
Lead and continue to shape social identities across a portfolio of brands, ensuring each brand has a distinct, platform-native voice and presence
Define platform-specific strategies that balance brand storytelling and performance
Develop social-first campaigns, supporting key brand activations and seasonal launches, leveraging influencers/creators to amplify reach and encourage social buzz
Design and operationalize an always-on social content approach across showroom fittings, appointments, designer interviews, influencer collaborations, and real-time capture opportunities
Oversee social content calendar & cohesion in storytelling, ensuring timely and well-coordinated launches and posts
Identify cultural trends and social behaviors to spark conversation and drive digital engagement and meaningful impact
Content Creation & Brand Storytelling
Oversee the development, production and execution of compelling, social content, balancing proactive brand storytelling and reactive social trends
Lead and support on-the-ground content capture as needed to create timely, high-quality social-first assets
Strategically leverage AI to improve efficiency and output while maintaining creative control
Partner on influencer/creator strategy, supporting relationship management, content collaboration, and performance tracking to ensure alignment with broader social objectives
Oversee digital asset management and organization of all social and creator assets
Community Engagement & Brand Presence
Oversee community management, ensuring timely, thoughtful, and brand-aligned interactions
Deepen engagement with brides, retailers, and brand advocates
Monitor trends, conversations, and cultural moments to keep the brand relevant and innovative
Performance Marketing & Analytics
Own social performance metrics, establishing KPIs for engagement growth and impact

Requirements

8+ years of experience in social media, preferably within fashion, beauty, luxury, or lifestyle brands
3–5+ years’ experience in managing and developing high-performing teams, including setting clear goals, providing feedback, and fostering a culture of creativity, accountability, and continuous improvement
Proven track record of building, scaling, and evolving social media ecosystems that drive measurable impact across brand awareness, engagement, and conversion
Deep expertise across core social platforms (Instagram, TikTok, Pinterest, Facebook), including a strong understanding of content creation/formats, platform algorithms, and emerging trends
Proficiency in tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and GA4, with a strong ability to analyze data, derive insights, and inform strategy
Expertise in social and creative production tools, including content scheduling platforms and industry-standard design and video editing software (e.g., Adobe Creative Suite, CapCut, Canva)
Experience developing and leading influencer programs, leveraging creator partnerships to extend brand storytelling
Demonstrated ability to translate brand vision into social strategies and tactics that balance storytelling with performance
Strong creative direction skills, with experience leading content ideation, shoot planning, and real-time content capture in partnership with creative teams
Strong business acumen with the ability to align social media initiatives to broader company goals, including revenue growth, customer acquisition, and brand positioning
Exceptional communication and presentation skills, with experience influencing senior leadership and presenting strategies, results, and recommendations
Effectively collaborate with diverse cross functional partners across levels and areas of expertise
Passion for fashion, storytelling, and the bridal industry, with a strong understanding of the customer journey from inspiration to purchase
Travel Requirements: As Director of Social Media & Content, you will be expected to travel to key events, photoshoots, and strategic meetings, dedicating a minimum of 28 travel days per season. Additional travel for retailer visits and leadership events may be required.

Preferred

Experience with B2B or wholesale social strategy is a plus!

Justin Alexander

3.7 Glassdoor

Justin Alexander is a world leader in designing, manufacturing and distributing bridal fashion. Today, its brands include Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Thanks & Goodluck, Viktor&Rolf Mariage and Savannah Miller. Justin Alexander is a private, family-owned company with offices in New Jersey, London, Alblasserdam and Hong Kong, and its collections are sold by more than 2,000 authorized retailers worldwide.

Founded in 1946

Springfield, New Jersey, USA

118 employees (25 in marketing)

justinalexander.com

73% recommend to a friend

100% CEO approval