Responsibilities

• Define and lead the overarching social media and content strategy across all platforms
• Shape the brand voice and visual identity across channels, ensuring consistency and excellence
• Identify cultural moments, trends, and opportunities to position Cape Resorts with relevance and authority
• Manage and mentor the Social Media Manager, providing clear direction, feedback, and support
• Oversee day-to-day social execution, ensuring content is on-brand, timely, and performing
• Build workflows and processes that elevate output while maintaining efficiency
• Oversee end-to-end content creation, from concept through production and distribution
• Develop content that balances aspiration and conversion—elevating the brand while driving measurable results
• Partner closely with digital, CRM, and marketing teams to align content with campaigns and customer journeys
• Build and manage a high-impact influencer program across paid, earned, and affiliate partnerships

Requirements

• A social-first expert with a deep understanding of platform strategy, content formats, and audience behavior
• Experienced in building and scaling influencer and creator programs that drive real business impact
• A creative thinker with exceptional taste—you have a sharp eye for imagery, tone, and brand alignment
• A strong people manager, with experience leading and developing social or content team members
• Equally strategic and hands-on, able to move from big-picture vision to detailed execution
• A natural collaborator who can work across brand, PR, digital, and property teams
• Highly organized with the ability to manage multiple projects, timelines, and partners simultaneously
• Data-informed, using performance insights to guide creative decisions and optimize results
• Passionate about hospitality, travel, and lifestyle brands—and the role content plays in shaping perception
• Bachelor's degree in Business Administration, Marketing or related field.