Director, Social Media

Charlotte, NC (On-site)

$68/hr – $102/hrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise social media strategy and reputation management with cross‑functional leadership and budget oversight.

  • Owns enterprise social media strategy and brand reputation program.
  • Must-have: 7+ years in social media strategy with 3+ years in management.
  • Standout: Cross-functional collaboration and budget control across campaigns.

Job Description

Responsibilities

  • Develops and executes enterprise wide social media strategy to manage reputation and elevate brand awareness while ensuring stakeholder engagement.
  • Manages social platforms, including Facebook, Twitter, Instagram, LinkedIn, etc. and ensure high standards in quality content.
  • Deploys strategies to engage consumers through effective storytelling and advertising.
  • Leverages social platforms as a tool to engage internal audiences, including team member ambassador program.
  • Builds and manages site and system reputation through effective community management strategy.
  • Coordinates across functions to ensure social campaign management.
  • Monitors trends and analyzes social network to drive engagement and awareness.
  • Performs human resources responsibilities for staff which include interviewing and selection of new employees, promotions, staff development, performance evaluations, compensation changes, resolution of employee concerns, corrective actions, terminations, and overall employee morale.
  • Develops and recommends operating and capital budgets and controls expenditures within approved budget objectives.
  • Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that personal actions, and the actions of employees supervised, comply with the policies, regulations and laws applicable to the organization's business.

Requirements

  • Bachelor's Degree in Public Relations or related field
  • Typically requires 7 years of experience in social media strategy
  • Includes 3 years of management experience in leading teams
  • Requires travel

Benefits

  • Paid Time Off programs
  • Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
  • Flexible Spending Accounts for eligible health care and dependent care expenses
  • Family benefits such as adoption assistance and paid parental leave
  • Defined contribution retirement plans with employer match and other financial wellness programs
  • Educational Assistance Program
Atrium Health logo

Atrium Health

3.7 Glassdoor

Atrium Health, part of Advocate Health, is redefining how, when and where care is delivered. We are rethinking methods of care delivery to reach more people and bringing human kindness to every step of their health journey. Our dedication to elevating health care for every individual, every teammate and every community is unwavering. We won't stop until everyone – no matter who they are or where they come from – has the possibility to live well. And because of this, we are redefining why we exist, our purpose as an organization and how we make it happen together as one.

Founded in 1940
Charlotte, North Carolina, USA
30K employees (150 in marketing)
76% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$316.5K
Traffic Source Mix
Search
34.7%
Direct
59.1%
Referral
5.5%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~29.6K

Marketing Team

Marketing Team Size
110 (0% of company)
Median Career Experience
12 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$44M
Last Raise
$30M
Grant, 4 years ago

Funding History

  • Oct 2021
    Grant • $30M
  • Feb 2018
    Grant • $14M

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