Director, Social Media

Responsibilities

• Strategic oversight and development of social media communication tactics.
• Closely collaborate with marketing and public relations teams to execute strategic, award-winning social campaigns that achieve business objectives.
• Partner with the messaging team and provide complimentary social campaigns.
• Specific focus on short-form video production to be used across all channels and the Ikon Pass social platform.
• Own social programming for all new products. Specifically for Ikon Pass products and new product development inside the platform.
• Create launch plans and support new partner additions to the Ikon Pass suite of products.
• Responsible for marketing automation within social media.
• Oversee the deployment of social monitoring tools and analytics – including budget oversight and optimization.
• Foster the voice and brand of Ikon Pass, and the Ikon Pass community, on Social Media both internally and directly with customers. Speak in the appropriate tone and standards tied to the positioning of Ikon Pass and its brand pillars.
• Respond to customer messages and customer service issues. Work closely with other channels (contact centers, local teams, media team, etc.) on appropriate responses and issue resolution.

Requirements

• Education: - Bachelor’s degree in marketing, communications, public relations or related field. Experience: - 8+ years progressive experience working in social media marketing related roles with 5-7 years industry experience. - Knowledge of Simply Measured, Offerpop, Sprout (examples), and other Social vendor solutions. - Experience with email capabilities and integration. - Experience with Consumer research and customer survey tools. - Strong skills and experience with databases and statistical analysis. - Managed key performance indicators. - Experience interacting with multiple levels of team members in the Social and Marketing space. Both at the enterprise level and at destinations – both resort partners and owned. - Experience dealing with multiple agencies or vendors simultaneously. - Project management skills tied to video production or creative deliverables for all Social Media channels. - Professional/lived experience proactively marketing, communicating, and driving sales in a culturally competent manner to a broad range of audiences and new/emerging markets, including to underrepresented communities. - Administrative duties for multiple social channels and ability to add new channels as needed.

Benefits

• Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood (for eligible employees).
• For information on Alterra Mountain Company’s Social Responsibility work, please see our webpage at https://www.alterramtn.co/impact . Among other resources, Alterra has a slate of Employee Resource Groups to support our workforce.