Director of Social & Influencer Marketing

Responsibilities

• Own the annual strategy across organic social, creator partnerships, influencer marketing, affiliate programs, ambassadors, UGC, community, and creator commerce.
• Define channel strategies, content roadmaps, budgets, KPIs, and performance goals across established and emerging social platforms.
• Partner with Marketing and Product Development to shape product positioning, launch strategies, creator activation, and go-to-market plans.
• Establish scalable onboarding, education, communication, and engagement programs for creators, affiliates, ambassadors, and community members.
• Lead the creative and editorial direction for social channels while developing platform-native content that educates, entertains, demonstrates products, and drives engagement.
• Build an integrated content engine leveraging in-house, creator, customer, affiliate, ambassador, and employee-generated content. Develop scalable UGC workflows, content standards, usage rights, and searchable asset libraries supporting organic social, paid media, DTC, Amazon, TikTok Shop, and product detail pages.
• Develop and scale tiered creator, ambassador, affiliate, and community programs including recruitment, outreach, contracting, onboarding, briefing, product seeding, performance management, retention, and long-term partnership development.
• Expand creator commerce initiatives across TikTok Shop, Amazon Creator Connections, affiliate networks, and emerging commerce platforms while optimizing commission structures, creator incentives, and commercial performance.
• Partner with Paid Media to maximize creator-led advertising through Spark Ads, whitelisting, partnership ads, and creative testing across formats, audiences, products, and messaging.
• Establish full-funnel reporting across audience growth, engagement, share of voice, creator retention, content utilization, traffic, GMV, conversion, customer acquisition, CAC, ROI, and revenue while translating insights into strategic investment recommendations.

Requirements

• 7+ years of experience leading social media, creator, influencer, affiliate, community, or integrated marketing programs, including team leadership.
• Demonstrated success building or scaling social, creator, ambassador, affiliate, UGC, or community programs for an ecommerce, marketplace, retail, consumer-products, or lifestyle brand.
• Deep expertise across TikTok, Instagram, YouTube, Facebook, Pinterest, creator commerce, organic social, paid amplification, and social-first content strategy.
• Strong knowledge of creator recruitment, gifting and seeding, UGC, affiliate offers, commission structures, storefronts, whitelisting, usage rights, and performance measurement.
• Strong creative and editorial judgment with the ability to brief content, evaluate hooks and concepts, and provide actionable feedback to creators, designers, editors, agencies, and internal teams.
• Analytical and commercially minded, with experience building reporting frameworks and translating performance data into clear decisions and investment recommendations.
• Experience managing budgets, agencies, vendors, technology platforms, creator contracts, and complex cross-functional initiatives.
• Excellent communication, negotiation, relationship-building, presentation, and executive-influence skills; comfortable moving between strategy and hands-on execution.
• Experience with TikTok Shop, Amazon Creator Connections, Sprout Social, Impact, CreatorIQ or similar tools, social commerce, or livestream shopping is highly preferred; consumer products, home, outdoor, toys, seasonal, or retail experience is a plus.

Preferred

• Experience with TikTok Shop, Amazon Creator Connections, Sprout Social, Impact, CreatorIQ or similar tools, social commerce, or livestream shopping is highly preferred; consumer products, home, outdoor, toys, seasonal, or retail experience is a plus.

Benefits

• Flex Fridays : Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.
• Comprehensive Health Coverage : Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
• Support When You Need It : Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
• Future-Forward Financials : Secure your future with our 401k plan, complete with up to a 3.5% company match.
• Time to Recharge : Enjoy vacation time, paid holidays, and sick days to rest and recharge.
• Fuel Your Day : Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
• Exclusive Discounts : Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
• Play Hard : Unwind with our on-site arcade games and ping pong to connect with colleagues.
• Stay Fit : Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.
• Celebrate Together : Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.