Responsibilities - Social Media Strategy & Channel Ownership: Own and evolve the social media strategy across all key platforms including Instagram, TikTok, YouTube, Facebook, X (Twitter), Pinterest, and emerging channels - Define the purpose, tone, and content mix for each channel — understanding that what works on TikTok is not what works on YouTube Shorts or Instagram Stories - Set monthly and quarterly content calendars aligned to brand priorities, product launches, athlete campaigns, and cultural moments - Stay ahead of platform algorithm changes, feature rollouts, and trend cycles — moving quickly when opportunity arises - Own channel KPIs including follower growth, engagement rate, reach, video views, and community health metrics - Content Strategy & Brand Voice - Lead the development of content pillars and a consistent brand voice that resonates across audiences — from competitive bodybuilders to everyday gym-goers - Partner closely with the Creative team to brief, develop, and iterate on content — ensuring output is both on-brand and platform-native - Champion culturally relevant, authentic content that reflects the Universal Nutrition community rather than just broadcasting product messaging - Drive editorial planning that balances always-on brand content, product storytelling, athlete-led content, and community engagement - Maintain brand consistency across all content while allowing channel-specific creative flexibility - Cross-Functional Collaboration - Serve as the social and content lead in cross-functional campaign planning — working alongside Brand Marketing, Creative, Retail, and the Athlete Director to integrate social into every major initiative - Partner with the Athlete Director to develop athlete content programs that feel genuine, platform-native, and aligned to brand strategy — ensuring athletes are empowered storytellers, not just paid placements - Collaborate with Brand Marketing on product launch strategy, translating go-to-market plans into compelling social moments - Work with the Creative team to develop content production workflows that allow for both high-production campaign content and quick-turn reactive content - Act as a strategic partner to the broader marketing org, ensuring social insights inform brand and campaign decisions - Community Building & Engagement - Own the community management strategy — defining how the brand engages with fans, athletes, and followers across platforms - Foster authentic two-way conversations that deepen brand loyalty and turn customers into advocates - Identify and nurture micro-communities and subcultures that align with Universal Nutrition's audience (e.g., powerlifting, bodybuilding, functional fitness) - Develop influencer and creator partnership strategy in collaboration with the Brand Marketing team, focused on authentic community reach Requirements - 8+ years of social media and content marketing experience, with at least 3 years in a senior leadership role - Proven track record building and scaling social presences for consumer brands, ideally in sports, fitness, nutrition, or lifestyle categories - Deep, platform-specific expertise across Instagram, TikTok, YouTube, and Facebook — you can articulate what makes each channel distinct and how to win on each - Demonstrated ability to translate brand strategy into social content that performs - Strong cross-functional collaborator — comfortable working with creative teams, brand leaders, and athlete-facing stakeholders - Data fluency — comfortable with social analytics tools (Sprout Social, Dash Hudson, Brandwatch, native platform insights) and building performance dashboards - Excellent communication and presentation skills; able to influence senior stakeholders and represent the social function at the leadership level - Experience managing direct reports and external agency/creator relationships Nice to have - Experience in sports nutrition, supplement, or health & wellness industry - Background working with athlete partnerships or ambassador programs - Familiarity with the bodybuilding, powerlifting, or strength sport communities - Experience with paid social strategy and working alongside performance marketing teams - Track record growing community-driven brands, not just broadcast-style social pages Benefits - Competitive base salary and performance bonus - Comprehensive benefits package including medical, dental, and vision - 401(k) with company match - Generous product allowance — fuel your own training - Hybrid work schedule - A brand with nearly 50 years of history and a community of athletes who genuinely love what we make